TIN: TERAPAN INFORMATIKA NUSANTARA
Vol 5 No 1 (2024): June 2024

Strategi Pengembangan Bisnis Kafe dengan Metode SWOT dan QSPM

Ningsih, Margie Subahagia (Unknown)
Sikumbang, Raja Irhas (Unknown)
Rida, Rizkha (Unknown)
Fitri, Li Idi’il (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

Rajin Djalan wants to be more successful and competitive in the coffee shop business in Medan. This study aims to find the best business development strategy for Rajin Djalan in facing competition. Business development strategies are formulated based on SWOT and QSPM analysis. Alternative strategies undertaken for business development should prioritize strategy 2, namely by utilizing social media and creating content that is relevant to consumers and attractive. Results from the SWOT analysis, so the right business development strategy for Rajin Djalan is the S-O (Strengths - Opportunities) strategy, namely using strengths to take advantage of opportunities with alternative strategies: a. Endorsement by Influencer b. Utilize social media and create content that is relevant to consumers and interesting.

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Journal Info
TIN: TERAPAN INFORMATIKA NUSANTARA
Website

Abbrev

tin

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Aerospace Engineering Arts Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

Description

Jurnal TIN: TERAPAN INFORMATIKA NUSANTARA memuat tentang Kajian Bunga Rampai dari berbagai ide dan hasil penelitian para peneliti, mahasiswa, dan dosen yang berkompeten di bidangnya dari berbagai disiplin ilmu seperti: Komputer, Informatika, Industri, Elektro, Telekomunikasi, Kesehatan, Agama, ...