Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam
Vol 16, No 2 (2023): IQTISHADIA

Antecedents of e-WOM and Revisit Intention in Sharia Hotels: Application of Social Exchange Theory

Dinda Dinisa (Universitas Indonesia (UI) Jakarta)
Gita Gayatri (Universitas Indonesia (UI) Jakarta)



Article Info

Publish Date
25 Jan 2024

Abstract

Revisit intention is one of the most important factors in determining a hotel’s long-term success, as well as the spread of positive feedback by guests through electronic word-of-mouth (e-WOM). Sharia-compliant hotels, in comparison to conventional ones, face limitations in number and require substantial development. Hence, the primary objective of this study is to examine the factors that influence the creation of eWOM and the intention of guests to revisit, considering the direct, indirect, and moderating influence of guests’ religiosity levels. This study was conducted by distributing questionnaires to 312 respondents, employing the Structural Equation Model- Partial Least Square (PLS-SEM) method for data analysis. The results of this study provide insight into the significant influence of guests’ religious levels in Sharia-compliant hotels on their intention to revisit, directly or indirectly. These findings have significant implications for understanding the essential determinants for attracting returning guests and fostering the more effective growth of Sharia-compliant hotels in Indonesia, contributing to both theoretical insights and practical applications.

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Journal Info

Abbrev

IQTISHADIA

Publisher

Subject

Economics, Econometrics & Finance

Description

IQTISHADIA, particularly focuses on the main problems in the development of the sciences of Islamic Economics and Business areas. It covers: Islamic Management Islamic Banking Islamic Microfinance Islamic Marketing Islamic Human Resources Islamic Finance Zakah ,Waqf and Poverty Alleviation Islamic ...