The Relationship Between Intellectual Capital, Human Capital, Public Relation Strategy, AI Integration, Corporate Social Responsibility, And Company Image

Mutiara Khikmatul Maolidah
Nuril Khusni Al Amin
Vallery Imanuel

Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 1 No. 1 (2023): Maret: SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen

This research aims to investigate the interconnectedness among intellectual capital, human capital, public relation strategy, AI integration, corporate social responsibility (CSR), and company image within organizational settings.The study utilizes purposive sampling to select participants from diverse industries. Data collection involves in-depth interviews and document analysis. Through thematic analysis, the research explores the nuanced relationships among the variables, uncovering how they contribute to shaping company image. The findings shed light on the significance of strategic integration of intellectual and human capital, effective public relation strategies, AI utilization, and CSR initiatives in bolstering company image, offering valuable insights for organizational stakeholders.