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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vallery Imanuel
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analyzing The Impact Of Media Relation Strategy, Internal Organizational Relations, And Reward And Punishment Strategy On Company Performance Yasmina Diani Hanafiah; Visda Fitri Wahidah; Vallery Imanuel
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.1735

Abstract

This study aims to investigate the impact of media relations strategy, internal organizational relations, and reward & punishment strategy on company performance. Employing a qualitative approach, the research utilizes in-depth interviews and document analysis as primary data collection techniques. A purposive sampling method is employed to select participants from various organizational levels within the target companies. Data analysis involves thematic coding and constant comparison to identify patterns and relationships among the variables. Preliminary findings suggest that an integrated approach to media relations, fostering positive internal organizational relationships, and implementing balanced reward & punishment systems positively influence company performance. The study contributes to the understanding of how strategic communication and organizational dynamics intersect to shape organizational outcomes.
The Relationship Between Intellectual Capital, Human Capital, Public Relation Strategy, AI Integration, Corporate Social Responsibility, And Company Image Mutiara Khikmatul Maolidah; Nuril Khusni Al Amin; Vallery Imanuel
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 1 (2023): Maret: SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i1.926

Abstract

This research aims to investigate the interconnectedness among intellectual capital, human capital, public relation strategy, AI integration, corporate social responsibility (CSR), and company image within organizational settings.The study utilizes purposive sampling to select participants from diverse industries. Data collection involves in-depth interviews and document analysis. Through thematic analysis, the research explores the nuanced relationships among the variables, uncovering how they contribute to shaping company image. The findings shed light on the significance of strategic integration of intellectual and human capital, effective public relation strategies, AI utilization, and CSR initiatives in bolstering company image, offering valuable insights for organizational stakeholders.
Co-Authors Mutiara Khikmatul Maolidah Nuril Khusni Al Amin Visda Fitri Wahidah Yasmina Diani Hanafiah