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All Journal Journal of Management and Social Sciences Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Management Research and Economics
Nuril Khusni Al Amin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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The Relationship Between Intellectual Capital, Human Capital, Public Relation Strategy, AI Integration, Corporate Social Responsibility, And Company Image Mutiara Khikmatul Maolidah; Nuril Khusni Al Amin; Vallery Imanuel
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 1 (2023): Maret: SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i1.926

Abstract

This research aims to investigate the interconnectedness among intellectual capital, human capital, public relation strategy, AI integration, corporate social responsibility (CSR), and company image within organizational settings.The study utilizes purposive sampling to select participants from diverse industries. Data collection involves in-depth interviews and document analysis. Through thematic analysis, the research explores the nuanced relationships among the variables, uncovering how they contribute to shaping company image. The findings shed light on the significance of strategic integration of intellectual and human capital, effective public relation strategies, AI utilization, and CSR initiatives in bolstering company image, offering valuable insights for organizational stakeholders.
How Social Media Promotion, Online Sales, And Developing Networks Influence Company Financial Performance Eksanti Nishandini; Mutiara Khikmatul Maolidah; Nuril Khusni Al Amin
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.1734

Abstract

This research investigates the influence of social media promotion, online sales, and network development on company financial performance. The study aims to comprehend how these elements interact to shape financial outcomes. Employing a qualitative approach, the research utilizes in-depth interviews, case studies, and thematic analysis to explore the dynamics of social media promotion, online sales strategies, and network expansion. Sampling techniques involve purposive selection of participants from various industries to capture diverse perspectives. Findings reveal relationships between these components and financial performance, emphasizing the significance of strategic integration and effective management. The study contributes to a nuanced understanding of contemporary business dynamics, empowering companies to optimize their digital marketing strategies and network engagements for enhanced financial results.
Analyzing The Relationship Between Marketing Public Relations, Digital Marketing, Marketing Mix, Customer Service, and Customer Loyalty Yuni Sara; Nuril Khusni Al Amin; Nida Safira
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1111

Abstract

This study aims to investigate the intricate relationship among marketing public relations, digital marketing, marketing mix, customer service, and customer loyalty within the contemporary business landscape. Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse range of industry experts, marketers, and consumers. Data analysis involves thematic analysis to unveil patterns, themes, and insights from the collected data. The findings shed light on the nuanced interactions among marketing public relations, digital marketing strategies, elements of the marketing mix, quality customer service provision, and its impact on fostering customer loyalty. This research contributes to a deeper understanding of the dynamic marketing ecosystem, offering valuable insights for businesses aiming to enhance customer engagement and loyalty in the digital age.
Co-Authors Eksanti Nishandini Mutiara Khikmatul Maolidah Nida Safira Vallery Imanuel Yuni Sara