Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen

Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi

Nurul Cahyani (Unknown)
Hadita Hadita (Unknown)
Neng Siti Komariah (Unknown)
Dewi Puspaningtyas Faeni (Unknown)
Yayan Hendayana (Unknown)

Article Info

Publish Date
29 Jul 2024

Abstract

The purpose of this research is to determine the influence on Brand Image and Taste at Richeese Factory on Purchasing Decisions through Purchase Intention. In this research, quantitative research methods were used and un obtaining samples the author used Non-Probability Sampling techniques. The number of samples used in this research was 100 respondents, where the focus of these respondents was consumers of Richeese Factory Golden City, Bekasi City.

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Journal Info
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Website

Abbrev

SAMMAJIVA

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...