ABDIMAS SILIWANGI
Vol. 7 No. 1 (2024): Februari 2024

Literasi peran manajemen dan strategi eksistensi UMKM di Kota Semarang

Irene Nathalia Setiawan (Fakultas Ekonomi, Universitas Semarang)
Rivan Ramdani (Fakultas Ekonomi, Universitas Semarang)
Wahyu Puspitasari (Fakultas Ekonomi, Universitas Semarang)



Article Info

Publish Date
22 Apr 2024

Abstract

There are many problems currently plaguing UMKM in Indonesia. These challenges include the quality of human resources, inadequate managerial capabilities, limited investment funds and working capital, lack of expertise in marketing strategies and the ability to utilize technology which is still relatively low. UMKM have a lot of room to grow in today's information-based economy, as long as they make good use of existing information technology infrastructure. Therefore, it is very important for stakeholders to continue to carry out outreach, guidance and support for UMKM. Management excellence in the changing dynamics of the Indonesian economy has direct implications for the tactics used by UMKM to survive in the business world, especially in the area of legal compliance. In order for UMKM to grow and develop in today's competitive market, it is important to address legal issues head-on. Through the use of management knowledge, digital technology, and legal registration assistance, community service is realized. It is hoped that UMKM players can remain competitive by maintaining product quality and being able to play a management role in running the gendar cracker business.

Copyrights © 2024






Journal Info

Abbrev

abdimas-siliwangi

Publisher

Subject

Arts Humanities Education Library & Information Science Social Sciences

Description

Journal of Abdimas Siliwangi IKIP Siliwangi aims to publish the results of the study of learning theory, the results of community service in the field of education. The manuscripts contained in this journal include the study of theories in the field of teaching and learning process education, as ...