Enrichment : Journal of Management
Vol. 13 No. 5 (2023): December

The The effect of perceived price, e-trust, and quality of delivery on repurchase intention mediated by perceived value on Tokopedia

Saragih, Reni Harlina (Unknown)
Pasaribu, Lamhot Henry (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

Technological developments have brought major changes, especially shopping behavior in Indonesian E-commerce is increased significantly. This research wants to determine the effect of perceived price, e-trust and quality of delivery by Tokopedia on repurchase intentions mediated by the perceived value. This research uses a quantitative approach through an online survey of 265 sample respondents and analyzed using Smart-PLS version 3.29 software. The results of this research show that perceived price, e-trust and quality of delivery has a positive effect on repurchase intention mediated by the perceived value. As a managerial effect, this research shows whether perceived price, e-trust, quality of delivery are important things for e-commerce companies.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...