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All Journal Enrichment : Journal of Management
Saragih, Reni Harlina
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Economics, Econometrics & Finance

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The The effect of perceived price, e-trust, and quality of delivery on repurchase intention mediated by perceived value on Tokopedia Saragih, Reni Harlina; Pasaribu, Lamhot Henry
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1797

Abstract

Technological developments have brought major changes, especially shopping behavior in Indonesian E-commerce is increased significantly. This research wants to determine the effect of perceived price, e-trust and quality of delivery by Tokopedia on repurchase intentions mediated by the perceived value. This research uses a quantitative approach through an online survey of 265 sample respondents and analyzed using Smart-PLS version 3.29 software. The results of this research show that perceived price, e-trust and quality of delivery has a positive effect on repurchase intention mediated by the perceived value. As a managerial effect, this research shows whether perceived price, e-trust, quality of delivery are important things for e-commerce companies.
Co-Authors Pasaribu, Lamhot Henry