Jurnal EK dan BI
Vol 7 No 1 (2024)

PENGARUH PROGRAM LOYALITAS TERHADAP KEPUASAAN PELANGGAN

Tia Hardiyanti (Universitas Sahid Surakarta)
Cludia Ipara Riswardini (Unknown)
Anggit Dyah Kusumastuti (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to gather sufficient information about the impact of loyalty programs on customer satisfaction. This research method is a literature review based on several previous studies to answer the effect of loyalty programs on customer satisfaction. The results of this study indicate that loyalty programs have a significant effect on customer satisfaction. This can be seen in the results of previous research articles which show that loyalty programs have an effect on loyalty.

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Journal Info
Jurnal EK dan BI
Website

Abbrev

EKBI

Publisher

Politeknik Bisnis Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ...