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PENGARUH PROGRAM LOYALITAS TERHADAP KEPUASAAN PELANGGAN Tia Hardiyanti; Cludia Ipara Riswardini; Anggit Dyah Kusumastuti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1348

Abstract

This research aims to gather sufficient information about the impact of loyalty programs on customer satisfaction. This research method is a literature review based on several previous studies to answer the effect of loyalty programs on customer satisfaction. The results of this study indicate that loyalty programs have a significant effect on customer satisfaction. This can be seen in the results of previous research articles which show that loyalty programs have an effect on loyalty.
Pengadaan Pelatihan Pembuatan Majalah Sekolah Digital Guna Meningkatkan Minat Baca dan Daya Literasi Siswa di SMKN Jenawi Karanganyar Sekar Ayu Kartikaning Bonde; Tia Hardiyanti; Sabrina Davina; Meisya Dhevanka Puspaningrum; Ika Anjarsari; Evelyne Henny Lukitasari
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1108

Abstract

Reading interest and student literacy are important aspects of education that require attention in Indonesia. Low levels of reading interest and lack of literacy are major problems that need to be addressed. One proposed solution is to utilize digital school magazines to increase students' reading interest and students' literacy skills. This research tried to overcome this problem by organizing training on making digital school magazines at SMKN Jenawi Karanganyar. The training involved students, teachers, and school staff in a series of activities covering various aspects of design, typography, color, photography, the use of CorelDRAW, and the introduction of flipbooks. The results obtained through this study showed that participants managed to understand and apply the material presented with an average success of 84%. The training also successfully increased students' interest in school magazines, with 77% out of 100 students expressing interest in digital school magazines. The digital school magazine "TGalaxy Jenawi" was successfully generated and disseminated and was able to stimulate students' interest in digital literacy.