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Tia Hardiyanti
Universitas Sahid Surakarta
Economics, Econometrics & Finance

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PENGARUH PROGRAM LOYALITAS TERHADAP KEPUASAAN PELANGGAN Tia Hardiyanti; Cludia Ipara Riswardini; Anggit Dyah Kusumastuti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1348

Abstract

This research aims to gather sufficient information about the impact of loyalty programs on customer satisfaction. This research method is a literature review based on several previous studies to answer the effect of loyalty programs on customer satisfaction. The results of this study indicate that loyalty programs have a significant effect on customer satisfaction. This can be seen in the results of previous research articles which show that loyalty programs have an effect on loyalty.
Co-Authors Anggit Dyah Kusumastuti Cludia Ipara Riswardini