<![CDATA[This study examines the influence of e-trust, e-satisfaction, and perceived value on repurchase intention among B2C e-commerce coffee shop consumers. The research uses a survey method with a sample of 200 respondents who have made purchases on B2C e-commerce coffee shop platforms. Data were analyzed using structural equation modeling. The results show that e-trust and perceived value have a positive and significant effect on repurchase intention, while e-satisfaction does not have a significant effect. Prior online experience strengthens the relationships between e-trust, perceived value, and repurchase intention. These findings suggest that e-commerce coffee shop businesses should focus on building trust and offering high perceived value to encourage repeat purchases. Providing a positive online experience can further enhance the impact of e-trust and perceived value on repurchase intention]]>
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