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All Journal Jurnal EK dan BI Jurnal Ekonomi, Manajemen, Akuntansi
Kamiilah Ulayya
Universitas Trisakti
Economics, Econometrics & Finance Social Sciences

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PENGARUH E-TRUST, E-SATISFACTION, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA KONSUMEN E-COMMERCE B2C COFFEE SHOP Kamiilah Ulayya; Willy Arafah
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1437

Abstract

This study examines the influence of e-trust, e-satisfaction, and perceived value on repurchase intention among B2C e-commerce coffee shop consumers. The research uses a survey method with a sample of 200 respondents who have made purchases on B2C e-commerce coffee shop platforms. Data were analyzed using structural equation modeling. The results show that e-trust and perceived value have a positive and significant effect on repurchase intention, while e-satisfaction does not have a significant effect. Prior online experience strengthens the relationships between e-trust, perceived value, and repurchase intention. These findings suggest that e-commerce coffee shop businesses should focus on building trust and offering high perceived value to encourage repeat purchases. Providing a positive online experience can further enhance the impact of e-trust and perceived value on repurchase intention
Peran of Viral Marketing Strategies dalam Memprediksi Purchasing Intention of Eco-Labelled Product in Indonesia Kamiilah Ulayya; Willy Arafah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5526

Abstract

Studi ini bertujuan untuk mengeksplorasi peran kesadaran lingkungan, kepedulian lingkungan, inovasi hijau, dan strategi pemasaran viral dalam mempengaruhi niat pembelian produk berlabel ramah lingkungan di Indonesia. Penelitian ini menggunakan model persamaan struktural (SEM) untuk menganalisis hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa pengetahuan produk hijau dan kesadaran lingkungan memediasi hubungan antara kesadaran lingkungan dan niat pembelian hijau melalui strategi pemasaran viral. Selain itu, strategi pemasaran viral juga memiliki pengaruh langsung terhadap niat pembelian hijau. Temuan ini menunjukkan bahwa penggunaan strategi pemasaran viral dapat efektif dalam mempengaruhi konsumen dan meningkatkan niat pembelian produk berlabel ramah lingkungan di Indonesia.
Co-Authors Willy Arafah