ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Vol 2 No 1 (2024): ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat

Strategi Pemberdayaan Ekonomi Masyarakat Melalui Platform E-commerce Lokal

Mukhtar Galib (STIM Lasharan Jaya Makassar Indonesia)
Muharram Muharram (Unknown)
Arif Mashuri (Unknown)



Article Info

Publish Date
05 Aug 2024

Abstract

This research explores community economic empowerment strategies through local e-commerce platforms using a qualitative approach and literature study methods. Data was collected from academic journals, books, annual reports, and news articles to analyze the impacts and challenges of implementing local e-commerce. The research results show that local e-commerce platforms have a significant positive effect in increasing the capacity of SMEs through training, expanding market access, and providing financial and technical support. The increase in income and operational efficiency of SMEs shows the clear benefits of this platform. However, challenges such as limited digital literacy and poor internet connectivity in rural areas hinder optimal implementation. Research recommendations include the need for increased training programs, more intensive technical support, and improvements to internet infrastructure. By overcoming these challenges and implementing effective strategies, local e-commerce platforms can do more to empower the community's economy and encourage sustainable business growth

Copyrights © 2024






Journal Info

Abbrev

abdidaya

Publisher

Subject

Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

Description

ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat published by STIE Jambatan Bulan, as part of the spirit of disseminating the results of community service, which are related to the implementation of business, economy, social, education, technology, law, and health. ABDI DAYA: Jurnal ...