Kontigensi: Jurnal Ilmiah Manajemen
Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen

Social Network Analysis: Understanding User Behavior in Threads

Diana Wahyu Lestari (Manajemen, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)
Rita Ambarwati (Manajemen, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)



Article Info

Publish Date
11 Jun 2024

Abstract

The presence of threads has enhanced users' ability to share stories, information and views in greater detail and effectively in the online world. Social media platforms allow users to interact, share content, and connect online. Therefore, the purpose of this research is to create a Social Network Analysis (SNA) network visualization and categorize the data to contribute to the understanding of user interaction on this platform. The research method in this study is the Social Network Analysis (SNA) approach to analyze the relationship between individuals in social networks. The results show that user participation in the Threads platform has a significant positive impact. The data shows a high level of participation, providing an understanding of user engagement in various topics. Social network analysis revealed characteristics of user interactions, such as the number of nodes, average connectedness, and relationship complexity. In addition, word categories and network visualizations provide insights into relationship patterns and topics in conversations.

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Journal Info

Abbrev

JIMK

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...