Journal of Management, Economic, and Accounting
Vol. 3 No. 2 (2024): Juli-Desember

The Influence Of Location And Word Of Mouth On Purchasing Decisions (Survey on Ayam Petelur Armina Consumers)

Pratama, Muhammad Agung Noor (Unknown)
Askolani (Unknown)
Lestari, Suci Putri (Unknown)

Article Info

Publish Date
03 Jul 2024

Abstract

The purpose of this study was to determine the effect of location and word of mouth on purchasing decisions at Ayam Petelur Armina. The research used is quantitative research with a survey method to 100 respondents of Ayam Petelur Armina consumers who live in Tasikmalaya City. The types of data used are primary data and secondary data. The data analysis technique uses multiple linear regression analysis. The results of this test prove that location and word of mouth have a significant effect simultaneously and partially on purchasing decisions at Ayam Petelur Armina.  

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...