<![CDATA[In an era of rapid urbanization, the quality of network services in urban environments is becoming increasingly important. This article explores efforts to improve network service quality in several sampang cities through an evaluation of Quality of Service (QoS) and user perceptions of Quality of Experience (QoE). The research is based on a survey conducted at various locations in sampang city to collect data on the reliability, speed, and availability of network services. The survey involved a diverse sample of users, covering a wide range of ages, professions, and levels of technology usage. In addition, we also analyzed users' perceptions of service quality based on their experiences of using the network in an urban environment. The results highlighted several key challenges in improving QoS, such as user density, signal interference, and network infrastructure limitations. However, we also found that strategies such as the use of advanced network technologies, such as 5G and beamforming, as well as traffic prioritization based on application type, can help to significantly improve QoS. In addition, we found a strong positive correlation between improved QoS and improved QoE, suggesting that improved quality of service has a direct impact on improving user experience. These findings provide valuable insights for network operators and policy makers in their efforts to improve network services in dense urban environments. The research also recommends further investment in network technologies and the development of policies that support more effective management of network traffic to ensure optimal quality of service.]]>
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