The Influence of Communication Technology and Internal Market Orientation on Entrepreneurial Marketing

Bagus D, I Made
Asj’ari, Fachrudy
Pramudito, Bagus
Yudha Alam, Wira
Purbo Widodo, Agus

Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 7 No. 1 (2024): Februari 2024

This examination was directed fully intent on noting the impact of correspondence innovation on inner market direction and enterprising promoting as well as the impact of inward market direction and pioneering showcasing on correspondence innovation at Artomoro store Surabaya. The philosophy of this exploration is illustrative quantitative utilizing speculation testing. This study involves 110 respondents as an example and utilizations the Nonprobability Sampling strategy. The example comprises of customers Artomoro store Surabaya then the information is taken utilizing a poll. The experimental outcomes got that correspondence innovation essentially affects interior market direction with a sig esteem. 0.000. Correspondence innovation and inward market direction fundamentally affect enterprising showcasing with a sig esteem. 0.000 and 0.001 . separately.