<![CDATA[This research aims to analyze the influence of interest and price on purchasing decisions for ornamental plant products at flower shops in Banyuurip village, Kedamean Gresik district. This type of research is quantitative using an explanatory approach. The data collection technique was carried out using a questionnaire which was distributed to 100 customers who had made purchase transactions at least twice at the flower stand in Banyuurip Village, Kedamean Gresik District. The data analysis technique used is multiple linear regression analysis t test, f test, classical assumptions, normality with the help of the SPSS program. The results of the research show that there is a positive and significant influence between purchasing interest and selling price on purchasing decisions for ornamental plant products at flower shops in Banyuurip village, Kedamean Gresik subdistrict." This research has the implication that flower shops in Banyuurip village must increase consumer buying interest so that consumers carry out purchase transactions regularly and sustainably and pay attention to selling prices that are competitive with other markets, the quality is the same but the price is slightly different or cheaper or the selling price is expensive but the quality is better.]]>
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