Paradigma : Journal of Science, Religion and Culture Studies
Vol 21 No 2 (2024): PARADIGMA Journal of Science, Religion and Culture Studies

Investigating Factors Affect Perceived Value And E-Word Of Mouth (E-WOM) In Choosing Islamic Digital Banks

Luthfiyah, Afifatunisa (Unknown)
Wulandari, Nuri (Unknown)



Article Info

Publish Date
10 Sep 2024

Abstract

The Covid-19 pandemic has sped up the need for digitalization in doing daily activities including banking. Thus, banks is now in competition to give the best digital platform to serve their customers. One of the most effective form of promotion to introduce a new services is word of mouth. This study aims to investigate  the effect of E-word of mouth (E-WOM) on customer decisions to choose an Islamic Bank: A Case Study of Indonesia’s Islamic Digital Banks. This research includes survey research by taking samples and using questionnaires as the main data. The study targetted 130 customers who have active accounts in the form of savings or time deposits. Primary data processing by factor analysis by testing the research model and the hypothesis of the relationship between variables, this processing uses smart PLS statistical software with the Structural Equation Modeling method with Partial Least Squares. The results of the analysis show that religious motivation and service quality have a positive effect on consumer ratings, where consumer ratings and service quality have a positive effect on E-word of mouth while convenience has no positive effect on consumer ratings and E-word of mouth on respondents. The current study contributes novelty to adjust the existing model with Islamic Digital Bank (IDB).

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Journal Info

Abbrev

paradigma

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Education

Description

Paradigma Journal is a journal that contains scientific studies on Science, Religion and Culture, presenting scientific articles, both research results and literature reviews. The Scope of Paradigma Journal Scientific Studies on Science : an interdisciplinary research area that seeks to situate ...