<![CDATA[Legal protection of intellectual property rights (IPR) in the digital era is important because of the increasing economic activity and innovation carried out online. The aim of this research is to understand the challenges and solutions in protecting IPR in the digital era and to evaluate the effectiveness of existing legal instruments. The method used is descriptive and qualitative analysis based on the latest literature and legal regulations related to IPR in the digital era. The research results show that the digital era poses new challenges in IPR protection such as copyright infringement, identity theft and content piracy. However, there have been efforts to address these challenges through regulations such as the Copyright Act and the WIPO Convention. However, implementation and enforcement are often hampered by technological complexity and jurisdictional limitations. In conclusion, legal protection of IPR in the digital era requires a holistic approach through collaboration between government, the private sector and civil society. It is important to continue to develop adaptive regulations and strengthen international cooperation in law enforcement to overcome the challenges faced.]]>
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