AJAD : Jurnal Pengabdian kepada Masyarakat
Vol. 4 No. 2 (2024): AUGUST 2024

Sosialisasi Kewirausahaan pada UMKM Ecoprint KWT Pandan Arum Kjang untuk Meningkatkan Usaha Ekonomi Kreatif di Kelurahan Pajang

Fatihah, Dea Luthfiana (Unknown)
Hardiyanti, Tia (Unknown)
Kristanti, Kharisma (Unknown)
Pratama, Raditya Yoga (Unknown)
Yulfika, Alif Satria (Unknown)
Nugrahadi, Bekti (Unknown)



Article Info

Publish Date
01 Aug 2024

Abstract

Ecoprint KWT Pandan Arum 48 Kjang is one of the entrepreneurial potentials that exists in Kelurahan Pajang. This effort was created at the same time as the Climate Village Race (PROKLIM). But the awareness of this effort and the marketing strategy used is still not optimal, because only through mouth-to-mouth and WhatsApp. Therefore, we strive to provide understanding related to product innovation, waste treatment, as well as the use of digital technology in the world of business, that is, digital marketing. The purpose of the submission is to improve skills, learn how to manage waste properly, and reach a broader market for the entrepreneur Ecoprint KWT Pandan Arum 48 Kjang. We realize these activities through the socialization of entrepreneurship. Thus, through this socialization, it is expected to increase competitiveness, expand the reach of the market, and make Ecoprint KWT Pandan Arum Pajang a sustainable business.

Copyrights © 2024






Journal Info

Abbrev

ajad

Publisher

Subject

Humanities

Description

AJAD : Jurnal Pengabdian kepada Masyarakat, with ISSN 2797-2356 (Online) and 2797-2364 (Print) published by Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI). Its a biannual refereed journal concerned with the practice and processes of community engagement. It provides a forum for ...