Journal of Innovation Research and Knowledge
Vol. 4 No. 1: Juni 2024

PEMBAYARAN E-PAYMENT SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE

Sudung Simatupang (Unknown)
Ernest Grace (Unknown)
Christine Dewi Nainggolan (Unknown)
Nelly Ervina (Unknown)



Article Info

Publish Date
29 May 2024

Abstract

Nowadays, e-payment is one of the most attractive payment models for consumers in making purchases, especially with purchases made through e-commerce. The purpose of this study was to look at the e-payment system on purchasing decisions through e-commerce. The results of data analysis show that the instruments of the research variables e-payment and purchasing decisions show valid and reliable results. The value for the coefficient of determination of the research results shows the ability of the e-payment variable to explain purchasing decisions is 61%, while the rest is a variable that is not discussed in this study. The results of the regression equation Y = 7, 498 + 0.748X, this shows a positive direction coefficient value of e-payment on purchasing decisions, and the hypothesis results show positive and significant results from e-payment on purchasing decisions in e-commerce. which means that the more people use the E-Payment method, the more likely consumers are to decide to make purchases in E-commerce

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Journal Info

Abbrev

JIRK

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...