Journal of Innovation Research and Knowledge
Vol. 4 No. 2: Juli 2024

ECOTOURISM DEVELOPMENT STRATEGY AT TAMAN WISATA ALAM GUNUNG TUNAK, CENTRAL LOMBOK

Rumba, Rumba (Unknown)
Rahmawati R.A (Unknown)



Article Info

Publish Date
11 Jul 2024

Abstract

Due to its high biodiversity, TWA Gunung Tunak is susceptible to disturbance. In order to develop as an ecotourism destination, management must implement proper sustainable measures due to the limited supply of natural resources. Descriptive qualitative methods are used in data analysis procedures, such as participant observation, in-depth interviews, and document analysis. This approach places a strong emphasis on in-depth knowledge in order to support the creation of guidelines and procedures for the growth of ecotourism destinations. Human resources, destination management, environmental sustainability, sanitation, security, and comfort are just a few of the barriers that may stand in the way. The following strategies are implemented in order to develop potential and find solutions to these obstacles: weakness-opportunity (W-O) strategies with tourism destination promotion strategies and security and comfort improvement strategies; weakness-threat (W-T) strategies with human resource development strategies and institutional development and destination management strategies; strength-opportunity (S-O) strategies with tourism destination development strategies and tourist attraction development strategies; strength-threat (S-T) strategies with environmental quality improvement strategies and ecotourism tourism development strategies. In summary, there is a great deal of potential for the development of TWA Gunung Tunak as an ecotourism destination. This potential encompasses socio-cultural elements like local knowledge and the warmth of the locals, as well as natural elements like the scenic beauty of the mountains, beaches, and woods.

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Journal Info

Abbrev

JIRK

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...