Journal Koperasi Dan Manajemen
Vol 4 No 02 (2023): JOURNAL KOPERASI DAN MANAJEMEN

Analysis of the Innovations Diffusion Theory in Social Commerce

Sugangga, Rayyan (Unknown)
Puji Handayati (Unknown)
Arief Noviarakhman Zagladi (Unknown)

Article Info

Publish Date
01 Oct 2023

Abstract

The skyrocketing of users and the number of transactions on TikTok Shop, illustrates the alignment of the results of an innovation process with the theory of innovation diffusion. However, it turned out to be not fully aligned due to the non-fulfillment of compatibility characteristics that made TikTok Shop currently stop operating. This article is a case study research that aims to explore the obstacles faced by TikTok Shop as well as provide an overview of solutions in the form of adjusting the TikTok Shop business model.

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Journal Info
Journal Koperasi Dan Manajemen
Website

Abbrev

komastie

Publisher

Sekolah Tinggi Ilmu Ekonomi Koperasi Malang Enterprise

Subject

Economics, Econometrics & Finance

Description

Journal Koperasi dan Manajemen (KOMASTIE) bertujuan untuk menjadi media penyebarluasan hasil penelitian dan pertukaran karya ilmiah bidang Ekonomi, Manajemen, dan Koperasi di kalangan akademisi lingkungan STIEKOP, Prektisi internasional, praktisi, pengatur kebijakan, dan untuk kalangan umum. ...