Jurnal Ilmu Manajemen dan Bisnis
Vol. 12 No. 1 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)

THE INFLUENCE OF PRICE AND CONSUMER INCOME ON PRODUCT PURCHASING DECISIONS AT THE ANING SHO, MILANGODAA VILLAGE

Hulantu, Karlin (Unknown)
Napu, Karlina (Unknown)
Rauf, Nuzmerini (Unknown)

Article Info

Publish Date
25 Jan 2024

Abstract

The aim of this study is to determine the influence of prince and consumer income on product purchasing decisions at the Aning Shop. This study uses a quantitative approach. The sampling technique in this research used a probability sanmpling technique where the number of samples obtained was 30 respondents.The date analysis technique used is multiple linear regression. The test results show that product prices have a positive and significant affect on product purchasing decicions at the Aning Shop.this is indicated by the caculated t of 2.880 which is greater than the t table value of 2.052. the consumer income variable has a positive and in significant effect on product purchasing decisions at the Aning Shop. This indicated by the calcuted t value of 1.757 which is smaller than the t table value of 2.052

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Journal Info
Jurnal Ilmu Manajemen dan Bisnis
Website

Abbrev

JIMB

Publisher

Universitas Bina Mandiri Gorontalo

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

Description

Journal of management and business science contains the writings of lecturers and students from the management and business majors both from within UBMG and outside the University environment. Articles in this journal are published in three times a ...