<![CDATA[Since customer support is time-limited, chatbot programs can assist potential online store visitors before they make a purchase. The general public cannot always answer inquiries or respond to customer requests. Virtual customer support allows potential customers to contact vendors regarding products they wish to purchase. This technology is very helpful in providing quick and accurate answers to various customer concerns and issues. The study focuses on the online retail environment where customer support is crucial for potential buyers before making a purchase. The Artificial Intelligence Markup Language (AIML) and Semantic Ontology were used by A.L.I.C.E. (Artificial Internet Linguistic Computer Agency) to develop an AI chatbot application. There are no online stores that use virtual customer service (chatbots) for customer support, so Batik Cloth, an application that offers batik textiles for sale in Malang, was chosen as the online store chatbot application for this study. Creating a chatbot with semantic capabilities involves using ontologies to process queries with more precise meaning. It achieves 92% accuracy for 15 types of relevant queries and responses, followed by 10 frequently asked questions as answers. Created by a potential buyer. Virtual customer support systems (chatbots) can respond to queries with similar terms or meanings by employing ontologies and semantics to deliver answers that fit the queries.]]>
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