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SEMANTIC AND NATURAL LANGUAGE PROCESSING DEVELOPMENT APPLICATIONS FOR CHATBOTS TO ENHANCE ONLINE STORE CUSTOMER SERVICE Afandi, Yosi; Maskur, Maskur; Fiernaningsih, Nilawati; Fauzi, Ahmad
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 2 No. 4 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v2i4.986

Abstract

Since customer support is time-limited, chatbot programs can assist potential online store visitors before they make a purchase. The general public cannot always answer inquiries or respond to customer requests. Virtual customer support allows potential customers to contact vendors regarding products they wish to purchase. This technology is very helpful in providing quick and accurate answers to various customer concerns and issues. The study focuses on the online retail environment where customer support is crucial for potential buyers before making a purchase. The Artificial Intelligence Markup Language (AIML) and Semantic Ontology were used by A.L.I.C.E. (Artificial Internet Linguistic Computer Agency) to develop an AI chatbot application. There are no online stores that use virtual customer service (chatbots) for customer support, so Batik Cloth, an application that offers batik textiles for sale in Malang, was chosen as the online store chatbot application for this study. Creating a chatbot with semantic capabilities involves using ontologies to process queries with more precise meaning. It achieves 92% accuracy for 15 types of relevant queries and responses, followed by 10 frequently asked questions as answers. Created by a potential buyer. Virtual customer support systems (chatbots) can respond to queries with similar terms or meanings by employing ontologies and semantics to deliver answers that fit the queries.
Konflik, Negosiasi, dan Manajemen Stres dalam Bisnis Penerbit: Mengoptimalkan Keseimbangan untuk Keberhasilan Organisasi Zhafran, Iklil; Fiernaningsih, Nilawati
JAMI: Jurnal Ahli Muda Indonesia Vol. 4 No. 2 (2023): Desember 2023
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v4i2.156

Abstract

Artikel ini membahas peran krusial konflik, negosiasi, dan manajemen stres dalam konteks bisnis penerbitan. Penerbitan adalah industri yang dinamis dan kompetitif di mana konflik antara berbagai pemangku kepentingan, termasuk penulis, editor, pemasar, dan distribusi, bisa menjadi hal yang umum. Konflik dalam bisnis penerbitan bisa berkaitan dengan masalah kontrak, perbedaan kreatif, atau persaingan dalam pasar yang kompetitif. Negosiasi menjadi keterampilan kunci dalam menyelesaikan konflik dalam industri penerbitan. Artikel ini membahas berbagai strategi negosiasi yang bisa diterapkan untuk mencapai kesepakatan yang menguntungkan semua pihak, termasuk negosiasi mengenai hak cipta, persentase royalti, dan masalah distribusi. Selain itu, manajemen stress juga menjadi hal yang penting dalam menjaga kesejahteraan individu dalam industri yang seringkali penuh tekanan ini. Manajemen stres yang baik dapat membantu individu mengatasi tekanan yang timbul dari tenggat waktu ketat, tuntutan kreatif, dan perubahan pasar yang cepat
Optimalisasi Sistem Operasi dan Harga Jual untuk Kontinyuitas Usaha Kerupuk Singkong Sadariyah “Mbah Juki” Blitar Fiernaningsih, Nilawati; Himmah, Mahmudatul; Zubaidi, Zubaidi; Takwim, R N Akhsanu; Junus, Mochammad; Widayani, Anna; Ismanto, Ismanto
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23497

Abstract

The community service program in Dawuhan Village, Kademangan District, Blitar Regency, focused on the development of the micro, small, and medium enterprise (MSME) "Mbah Juki" cassava crackers, which faced significant challenges in pricing, production efficiency, and marketing. The primary objective of the program was to enhance participants' managerial and technical capacities through training in operational systems and pricing strategies. The methodology involved problem identification through surveys, training, direct mentoring, and periodic evaluations. The results demonstrated improved participant abilities in setting more strategic pricing, enhancing production efficiency, and effectively utilizing social media and packaging design to attract customers. Evaluations indicated significant improvements in efficiency and product competitiveness, contributing positively to business sustainability and local economic empowerment. Overall, the community service activities successfully met the established targets and had a positive impact on both the MSME and the local community.
DESIGNING AN OMNICHANNEL MARKETING BUSINESS MODEL TO IMPROVE CUSTOMER EXPERIENCE Afandi, Yosi; Maskur, Maskur; Fiernaningsih, Nilawati; Herijanto, Pudji
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 3 No. 4 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v3i4.1464

Abstract

System integration allows companies to bring together customer data from multiple channels, from websites to mobile apps and physical stores. Companies can have a more complete view of customer preferences and behavior, which in turn allows them to serve more relevant and personalized content to their customers. In an era where customers are inundated with information, content personalization is key to attracting customers' attention and maintaining their engagement. Furthermore, this business model emphasizes deep customer engagement across multiple channels. In an omnichannel environment, it is important for companies to stay connected with their customers no matter where they are. This can be achieved through responsive customer service, ongoing loyalty programs, and engaging content on social media and other online platforms. The results of this study discuss the analysis of application quality using five characteristics, namely Functional Suitability, Usability, Performance Efficiency, Portability and Compatibility. The results of the functional suitability characteristics of the omnichannel platform are said to be good. Usability gets 76.67% which means the omnichannel platform is called feasible. Performance efficiency of the website is good because the load process is less than 10 seconds. From these results it is concluded that the Omnichannel platform meets the predicate of satisfied. Compatibility of the Omnichannel platform did not find any location and performance problems on Edge, Chrome and Android browsers. The assessment results are expected to be recommendations and suggestions for developing an omnichannel platform to help the process of sending digital reminders that are better and more efficient.
ANALISIS PERKEMBANGAN TRANSAKSI DIGITAL TERHADAP KEBIASAAN CASHLESS PAYMENT MAHASISWA POLITEKNIK NEGERI MALANG Tanzila Fitriana, Kumaira; Rahmatillah Nurhalizah, Marshanda; Fiernaningsih, Nilawati; Utami, Rachma Bhakti
Ekonomi & Bisnis Vol 23 No 2 (2024): Jurnal Ekonomi & Bisnis Desember 2024
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v23i2.6468

Abstract

Sesuai dengan perkembangan teknologi di era digital, penggunaan metode transaksi secara cashless payment banyak digunakan di beberapa gerai perbelanjaan. Sistem pembayaran digital memberikan keuntungan dalam efektivitas pembayaran yang aman, cepat, dan nyaman bagi konsumen maupun penyedia layanan pembayaran tersebut. Penelitian ini bertujuan untuk meninjau perkembangan penggunaan metode transkasi digital berbentuk cashless payment dikalangan Mahasiswa. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengambilan data secara wawancara dan study literatur. Hasil penelitian ini menunjukkan bahwa penggunaan transaksi digital terutama dengan kebiasaan penggunaan metode cashless payment paling sering digunakan oleh Mahasiwa untuk bertransaksi dalam kesehariannya.
Peranan Work Life Balance dalam Meningkatkan Kesehatan Mental Karyawan Hotel De Laila Inn Sephiana, Rafin Niftha; Fiernaningsih, Nilawati
Business and Economic Publication Vol. 3 No. 1 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i1.1534

Abstract

Penelitian ini menganalisis pengalaman karyawan hotel dalam menjaga keseimbangan antara pekerjaan dan kehidupan pribadi (Work Life Balance/WLB) serta menyelidiki pengaruhnya terhadap kesehatan mental mereka. Penelitian ini berfokus pada konteks spesifik karyawan Hotel De Laila Inn, mengkaji strategi dan kebijakan internal yang diterapkan untuk menjaga WLB dan dampaknya pada kesejahteraan psikologis di lingkungan kerja yang menuntut. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk menganalisis dan mendeskripsikan penerapan WLB dalam meningkatkan kesehatan mental karyawan di Hotel De Laila Inn. Hasil penelitian menunjukkan bahwa implementasi WLB yang efektif, seperti jadwal kerja fleksibel dan cuti yang memadai, dapat menurunkan tingkat stres, mencegah kelelahan berlebih, dan meningkatkan kesejahteraan psikologis serta kesehatan mental karyawan. WLB yang baik tidak hanya meningkatkan kesehatan mental dan kinerja karyawan secara individu tetapi juga memberikan keuntungan jangka panjang bagi hotel berupa peningkatan produktivitas dan kualitas layanan.
THE RELATIONSHIP BETWEEN DEBT AND TOBACCO EXCISE TAX INCREASES WITH CIGARETTE COMPANY STOCK PRICES Aini, Yulis Nurul; Djajanto, Ludfi; Utami, Rachma Bhakti; Dja'far, Veri Hardinansyah; Fiernaningsih, Nilawati; Zubaidi, Zubaidi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.986

Abstract

The purpose of this research is to determine the relationship between debt policy and tobacco excise tax rates with stock prices. Data sources were obtained from data published on the Indonesia Stock Exchange and company websites. This research uses multiple regression analysis tools. The research found that first, the debt policy variable has a positive effect on the stock price of tobacco company Gudang Garam (GGRM), while for Sampoerna Company, the debt decision contributes negatively to the stock price. Second, the excise tax rate variable has a negative impact on tobacco stock prices. Third, debt policy and excise tax rates simultaneously affect tobacco stock prices. The implications of these findings indicate that company managers must carefully design debt policies to create optimal capital structure, as the effects of debt decisions can vary between companies. Government policies related to excise tax rates have a direct impact on stock market performance in the tobacco industry, meaning that investors and stakeholders must consider regulatory dynamics as an important factor in investment decision-making. The results of this research provide evidence that excise tax rate adjustments not only affect state revenues but also affect the stability and valuation of companies related to the tobacco industry in the capital market.
Penguatan Pasar Opak Gambir melalui Digital Branding untuk Meningkatkan Brand Awareness dan Daya Saing Widayani, Anna; Mujiono, M; Fiernaningsih, Nilawati
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i2.12591

Abstract

The opak gambir Home Industry supports the green economy concept by utilizing local materials and environmentally friendly production techniques. IRT Opak Gambir has attempted to reach a wider market through digital technology, but faces obstacles due to lack of competence in optimizing digital marketing. To overcome this, assistance will be provided in strengthening the opak gambir market through branding awareness with digital visual branding and website development. This assistance aims to improve partner skills in implementing digital branding, which includes creating attractive visual content and optimizing websites to reach a wider audience. With better branding awareness, IRT opak gambir is expected to increase brand awareness and competitiveness in the digital era. The results of this activity are expected to support sustainable business growth and increase market acceptance of opak gambir products, in line with the green economy concept being promoted.
Urgensi Komunikasi dalam Menumbuhkan Motivasi dalam Pembuatan Produk Newklin Nisaa, Diva Khoirun; Fiernaningsih, Nilawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.972

Abstract

Communication between work groups is persuasive communication, face-to-face, to arouse passion and activity at work. The purpose of this paper is to describe how the urgency of communication in fostering the motivation of a work group or work group in developing a product. Type and research approach This type of research is a literature and field analysis study using qualitative methods. Qualitative research used by researchers is descriptive data, namely in the form of written or spoken words from people and observable behavior. Researchers use a qualitative approach because researchers are interested in a phenomenon in the field by collecting data through interview and observation techniques. The results of this study are, communication has several variables that can motivate the work of the work group, namely the relationship between superiors and subordinates, relationships among coworkers, company rules and policies, working conditions, and compensation. The communication that most quickly fosters motivation is the relationship between superiors and subordinates. The reason is that the supervisor is the one who must be able to motivate the work of the work group working in his company and maintain good working and communication relationships with the work group, if this does not happen, there is a high probability of massive changes in the work group structure. Communication with motivation is closely related to work group performance in achieving company goals. Keywords: Communication Urgency; Motivation; Work Group; Newklin Soap
OPTIMALISASI TATA LETAK RAK DAN LOKASI SIMPAN BOKS ARSIP UNTUK MENJAGA EFEKTIVITAS TEMU KEMBALI Pradana, Kristoforus Raditya; Fiernaningsih, Nilawati; Aisya, Narocha Mihasu; Hasan, Moch Rizaldi
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 13, No 1 (2024): KOMPLEKSITAS EDISI JUNI 2024
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol13no1.472

Abstract

Archives are essential assets for organizations, yet their management is often suboptimal. One common problem is the suboptimal arrangement of archive boxes on shelves during inactive archive management and the ineffective and inefficient retrieval of archive boxes during the retrieval process. This can lead to difficulties in finding the required archives, wasting time, and hindering organizational performance. This study aims to improve the efficiency of arranging archive boxes on shelves and the effectiveness of archive retrieval through optimal planning of storage shelf layouts and archive box storage locations. A qualitative descriptive method is used to collect data through field observations at the Record Center of the Badan Pengawasan Keuangan dan Pembangunan and serves as a benchmark for success in designing effective storage shelf layouts. The results of the study show that planning the layout of the shelves makes it easier to arrange inactive archive boxes that have been processed and the design of the storage location of the boxes by determining the identity of the shelves to facilitate retrieval. The recommendation of this study is to implement effective shelf layouts and archive box storage locations to improve archive management and organizational performance.Arsip merupakan aset penting bagi organisasi, namun seringkali pengelolaannya masih belum optimal. Salah satu permasalahan yang sering dihadapi adalah penataan boks arsip ke rak yang masih belum optimal pada pelaksanaan pengelolaan arsip inaktif dan temu kembali boks arsip yang belum efektif dan efisien pada prosesnya. Hal ini dapat menyebabkan kesulitan dalam menemukan arsip yang dibutuhkan, membuang waktu, dan menghambat kinerja organisasi. enelitian ini bertujuan untuk meningkatkan efisiensi penataan boks arsip ke rak dan efektivitas temu kembali arsip melalui perencanaan tata letak rak penyimpanan dan lokasi simpan boks arsip yang optimal.  Metode deskriptif kualitatif digunakan untuk mengumpulkan data melalui observasi di lapangan di Record Center Badan Pengawasan Keuangan dan Pembangunan dan menjadi tolok ukur keberhasilan dalam menyusun tata letak rak penyimpanan yang efektif. Hasil penelitian menunjukkan bahwa dengan perencanaan tata letak rak memudahkan dalam menata boks arsip inaktif yang telah selesai diolah dan rancangan lokasi simpan boks dengan menentukan identitas rak untuk memudahkan temu kembali. Rekomendasi dari penelitian ini adalah menerapkan tata letak rak dan lokasi simpan boks arsip yang efektif guna meningkatkan pengelolaan arsip dan kinerja organisasi.