MDP Student Conference
Vol 3 No 1 (2024): The 3rd MDP Student Conference 2024

Analisis Kepuasan Pengguna Layanan Pembukaan Rekening Online Pada BNI KM9 Palembang

Fattarsyah, Sultan Daffa (Unknown)
Ruliansyah, Ruliansyah (Unknown)

Article Info

Publish Date
29 Apr 2024

Abstract

Customer satisfaction is a crucial indicator for a bank to assess the performance and quality of its banking system services. User satisfaction is influenced by various factors, such as service quality, information quality, system quality, and the features offered. This study aims to analyze user satisfaction levels in online account opening at Bank Negara Indonesia KM9 Musi Palembang Branch, using the Kano Model. The research methodology applies the Kano Model with sample data search using the Slovin formula. Data collection is carried out by observation, questionnaire, and interview methods. The research results show that users are generally satisfied with the speed of service and clarity of information as key factors. However, security levels and process ease require improvement.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...