MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Kualitas Pelayanan dan Emosional Terhadap Kepuasan Konsumen Rujak Asinan Nyonya Kim

Angelina, Theresia (Unknown)
Elizabeth, Sri Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this study was to analyze the influence of service quality and emotional impact on consumer satisfaction with Rujak and Asinan Nyonya Kim partially and simultaneously. This study uses a questionnaire distribution method with a likert scale, with a total of 477 respondents. The sampling technique in this study uses the Slovin method and with the help of SPSS software. This study used quantitative descriptive method, the subjects in this study is the people of Palembang city who have purchases at Rujak and Asinan Nyonya Kim. The results of this study showed that partially and simultaneously the service quality and emotional variables have a positive and significant influence on consumer satisfaction.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...