JABE (Journal of Applied Business and Economic)
Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)

EXPLORING CROWDSOURCING FRONTIERS: A POWERFUL APPROACH TO PROBLEM-SOLVING AND INNOVATION

Nasution, Muhammad Dharma Tuah Putra (Universitas Pembangunan Panca Budi, Medan, Indonesia)
Sari, Pipit Buana (Universitas Pembangunan Panca Budi, Medan, Indonesia)
Rossanty, Yossie (Universitas Pembangunan Panca Budi, Medan, Indonesia)
Irawan, Irawan (Universitas Pembangunan Panca Budi, Medan, Indonesia)
Rizky, Muhammad Chaerul (Universitas Pembangunan Panca Budi, Medan, Indonesia)



Article Info

Publish Date
12 Dec 2023

Abstract

This study conducts a comprehensive literature review to investigate the impactful utilization of crowdsourcing in problem-solving and innovation, particularly within Small and Medium-sized Enterprises (SMEs). The exploration underscores the capacity of crowdsourcing to leverage collective intelligence, nurture novel product concepts, and facilitate open innovation. Employing a systematic methodology for researching existing literature, the study adheres to a systematic approach to amalgamate knowledge, delineate research trends, and pinpoint future avenues in crowdsourcing, explicitly focusing on content analysis and systematic methodologies. She was acknowledged as a potent instrument for innovation and problem-solving; crowdsourcing bears substantial implications for diverse domains, especially within SMEs. Despite the recognized advantages, unexplored facets and potential challenges persist, necessitating thorough research to comprehend the mechanisms for seamlessly integrating crowdsourcing into SME operations. Future studies should give precedence to exploring the roles of leadership, organizational learning, and the impact of crowdsourcing on SME performance to propel advancements in understanding within this context

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Journal Info

Abbrev

JABE

Publisher

Subject

Description

JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic ...