Takuana: Jurnal Pendidikan, Sains, dan Humaniora
Vol. 2 No. 2 (2023): Takuana, Oktober 2023

Pengaruh Perceived Ease of Use dan Experience shopping terhadap Intention to buy dengan Perceived Usefulness sebagai Variabel Mediasi

Nahas, Maria Liliana Seran (Unknown)
Mitang, Berno B. (Unknown)
Huda, Nurul (Unknown)
Manek, Aquidowaris (Unknown)

Article Info

Publish Date
11 Dec 2023

Abstract

This research aims to determine the influence of Perceived Ease of Use and Experience shopping on buying intention in the Indonesian KK Marketplace by adding Perceived Usefulness as a mediating variable. The research method used is quantitative with the SEM PLS approach. The measuring instrument used is a questionnaire, then the data is processed using the SmartPLS program. The results of this research show that Perceived Ease of Use and Experience shopping has no effect on intention to buy, Perceived Ease of Use and Experience shopping have a significant effect on Perceived Usefulness, and Perceived Usefulness can mediate Perceived Ease of Use and Experience shopping can mediate intention to buy.

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Journal Info
Takuana: Jurnal Pendidikan, Sains, dan Humaniora
Website

Abbrev

takuana

Publisher

Madrasah Aliyah Negeri 4 Pekanbaru

Subject

Arts Humanities Education Social Sciences

Description

Takuana: Jurnal Pendidikan, Sains, dan Humaniora merupakan media publikasi ilmiah (jurnal) yang dikelola oleh Madrasah Aliyah Negeri 4 Kota Pekanbaru. Jurnal Takuana terbit 2 (dua) kali setahun pada bulan April dan Oktober. Berisi tulisan/ artikel hasil pemikiran dan penelitian yang ditulis oleh ...