Jobmark: Journal of Branding and Marketing Communication
Vol. 2 No. 1 (2020): JOBMARK Vol 2 No 1 (July - December 2020)

Communication with Compassion in the #KlikBiarSelamat Campaign

Fitmi , Khaira (Unknown)
Saefihim (Unknown)
Hikmawan, Ratu Assyifa Khairunnisa Noor Rizky (Unknown)
Arifan, Fahmi (Unknown)

Article Info

Publish Date
20 Aug 2020

Abstract

The #KlikBiarSelamat campaign communicates the importance of wearing a helmet correctly when riding a motorbike. This article dissects the case of the advertising campaign and hashtag for using helmets from the Komunikasih theory (communication with compassion) perspective. The campaign was initiated with sincere intentions and goals: to convey constructive and selfless messages, send messages and feedback full of compassion, form meaning with empathy, use positive media and provide a loving impact. This study can be an essential reference for campaigners in applying Komunikasih in persuasion communication activities to produce positive and peaceful results without counterproductive conflict.

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Journal Info
Jobmark: Journal of Branding and Marketing Communication
Website

Abbrev

JOBMARK

Publisher

Universitas Bakrie

Subject

Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand ...