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p-Index From 2020 - 2025
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All Journal Jobmark: Journal of Branding and Marketing Communication
Saefihim
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Communication with Compassion in the #KlikBiarSelamat Campaign Fitmi , Khaira; Saefihim; Hikmawan, Ratu Assyifa Khairunnisa Noor Rizky; Arifan, Fahmi
Jobmark: Journal of Branding and Marketing Communication Vol. 2 No. 1 (2020): JOBMARK Vol 2 No 1 (July - December 2020)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v2i1.302

Abstract

The #KlikBiarSelamat campaign communicates the importance of wearing a helmet correctly when riding a motorbike. This article dissects the case of the advertising campaign and hashtag for using helmets from the Komunikasih theory (communication with compassion) perspective. The campaign was initiated with sincere intentions and goals: to convey constructive and selfless messages, send messages and feedback full of compassion, form meaning with empathy, use positive media and provide a loving impact. This study can be an essential reference for campaigners in applying Komunikasih in persuasion communication activities to produce positive and peaceful results without counterproductive conflict.
Co-Authors Fahmi Arifan Fitmi , Khaira Hikmawan, Ratu Assyifa Khairunnisa Noor Rizky