Sainsbertek Jurnal Ilmiah Sains & Teknologi
Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi

PERANCANGAN RE-BRANDING UMKM BAKEDAY.CO DENGAN METODE MOSER UNTUK MENINGKATKAN BRAND AWARENESS

Sulianto, Katherin Agatina (Unknown)
Pratama, Bintang Pramudya Putra (Unknown)
Rahmadyanto, Sultan Arief (Unknown)

Article Info

Publish Date
29 Sep 2024

Abstract

Micro, Small, and Medium Enterprises (MSME) significantly boost the ecoomy in Indonesia. One of the sectors within MSME that is highly favored is the culinary industry. Particulary, the food industry operates indifinitely and remains ever present. Recently, culinary delights such as cakes and desserts have become a trend, presenting lucrative opportunities for sales. Bakeday.co in Malang Cilty is one such example. In any business endeavor, competition with peers is inventable, which Bakeday.co experiences, especially in building brand awareness. Therefore, establishing a strong brand identity through precise planning becomes crucial. For the brand identity design of Bakeday.co, the Moser method is employed, focusing on core brand values, core brand messages, and brand personality.  

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Sainsbertek Jurnal Ilmiah Sains & Teknologi
Website

Abbrev

sbtek

Publisher

Universitas Ma Chung

Subject

Arts Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health

Description

Jurnal Elektronik Sainsbertek merupakan jurnal Ilmiah yang terbit berkala dua kali per tahun oleh Fakultas Sains dan Teknologi Universitas Ma Chung, bersifat akses terbuka, yang memuat artikel-artikel hasil penelitian dibidang Sains (MIPA) dan Teknologi meliputi bidang Ilmu Farmasi, Kimia, Teknik ...