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Rahmadyanto, Sultan Arief
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Arts Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health

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PERANCANGAN RE-BRANDING UMKM BAKEDAY.CO DENGAN METODE MOSER UNTUK MENINGKATKAN BRAND AWARENESS Sulianto, Katherin Agatina; Pratama, Bintang Pramudya Putra; Rahmadyanto, Sultan Arief
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.328

Abstract

Micro, Small, and Medium Enterprises (MSME) significantly boost the ecoomy in Indonesia. One of the sectors within MSME that is highly favored is the culinary industry. Particulary, the food industry operates indifinitely and remains ever present. Recently, culinary delights such as cakes and desserts have become a trend, presenting lucrative opportunities for sales. Bakeday.co in Malang Cilty is one such example. In any business endeavor, competition with peers is inventable, which Bakeday.co experiences, especially in building brand awareness. Therefore, establishing a strong brand identity through precise planning becomes crucial. For the brand identity design of Bakeday.co, the Moser method is employed, focusing on core brand values, core brand messages, and brand personality.  
PERANCANGAN VIDEO INSPIRATIF FASHION BATIK DALAM UPAYA MENGANGKAT NILAI BATIK SEBAGAI TREND NASIONAL Hanif, Gabiella; Rahmadyanto, Sultan Arief; Nugroho, Didit Prasetyo
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 4 No. 2 (2024): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v4i2.345

Abstract

Designing an inspirational video about Batik is an activity to process a video following current trends with the aim of inspiring Indonesian teenagers to wear batik as their identity clothing. Batik is one of the artistic treasures that has been preserved from generation to generation by the people of Indonesia. Batik art has received recognition in the world as a cultural heritage of the archipelago, through its illustrated cloth by making distinctive, traditional, pictorial patterns. Its use in everyday life is a way of respecting the nation's traditions and cultural heritage. We. The number of new fashion modes in people's clothing styles as time goes by changes the function and meaning that is valued by society. Therefore, the author intends to create an inspiring fashion video trend to inspire young people in Indonesia by updating their mindset regarding modern Batik and as a medium for inspiring them to wear batik clothing as an identity of the Indonesian nation that is best preserved.
Co-Authors Bintang Pramudya Putra Prasetya Hanif, Gabiella Nugroho, Didit Prasetyo Sulianto, Katherin Agatina