E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)

PENGARUH HEDONIC MOTIVATION, INFORMATION, TRUST, DAN PRICE TERHADAP NIAT PEMBELIAN ONLINE PADA GENERASI X DI JAKARTA

AURELSHA, TARISHA (Unknown)
PRASASTYO, KLEMENS WEDANAJI (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

The main objective of this research is to determine the impacts of hedonic motivation, access to online information, online trust, and online price towards online purchase intention when shopping online on Generation X in Jakarta. This research used descriptive and causality research design, using 5-point Likert scale to measure variables. This research applied non-probability sampling and purposive sampling on 245 respondents and used Structural Equation Modeling (SEM) with WarpPLS 7.0 as its analytics tool.The result of this research indicates that hedonic motivation, access to online information, and online trust give positive and significant impacts towards online purchase intention. Meanwhile, online price gives positive and not significant impacts towards online purchase intention.

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...