E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)

PENINGKATAN PANGSAPASAR PERUSAHAAN RITEL MELALUI CUSTOMER SATISFCATION

ANSWAN, YASSAR (Unknown)
SUTRISNO, NUNO (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

The purpose of this study was to determine the effect of Emotional Support, Instrumental Support, Informational Support and Appraisal Support on Customer Satisfaction of Lotte Mart customers in DKI Jakarta. The population used in this research is Lotte Mart customers who live in DKI Jakarta. The sample used was 147 respondents obtained using purposive sampling technique. The measurement of each variable in this study uses a 5-point Likert scale. The test tool for processing research data is using SPSS 25 software. The results of this study indicate that there is an influence of Emotional Support, Instrumental Support, and Appraisal Support on Customer Satisfaction for Lotte Mart customers in DKI Jakarta. While there is no influence between Informational Support on Customer Satisfaction.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...