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<![CDATA[PENINGKATAN PANGSA PASAR PERUASHAAN E-COMERCE MELAUI CUSTOMER LOYALTY ]]>
<![CDATA[Limous, Celine]]>;
<![CDATA[Sutrisno, Nuno]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 3 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v1i3.1226
<![CDATA[The purpose of this study was to determine the effect of Social Media Marketing Activities through Value Equity, Brand Equity, and Relationship Equity, on Customer Loyalty on customers of the Zalora Indonesia e-commerce site in Jakarta. The research method used in this research is through a survey. Data analysis was carried out quantitatively and used a causal research design. The sampling method used in this research is to use Non-Probability Sampling with Purposive Sampling technique. The total sample used in this study was 297 respondents. The data analysis technique used in this research is Structural Equation Modeling (SEM). The results of this study indicate that Social Media Marketing Activities through Value Equity, Brand Equity, and Relationship Equity have a significant influence on Customer Loyalty. This research is expected to provide input or advice to e-commerce companies, especially Zalora Indonesia, which is the object of this study how to increase the Brand Loyalty of its consumers, because it can have an impact on increasing the market share of e-commerce companies in Indonesia.]]>
<![CDATA[Faktor-Faktor yang mempengaruhi Purchase Intention ]]>
<![CDATA[Pebanji, Pebanji]]>;
<![CDATA[Sutrisno, Nuno]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 2 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v3i2.2157
<![CDATA[The purpose of this study was to determine the effect of Price, Product, Promotion, Place, Cultural Influence, Social Influence, Personal Influence, and Psychological Influence on Purchase Intention of Wardah Lipstick Product in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a casual research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 136 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Social Influence, Personal Influence, and Psychological Influence have an influence on Purchase Intention. But Price, Product, Promotion, Place and Culture Influence have no significant impact on Purchase Intention. This research is expected to provide input or suggestions to cosmetics companies especially Wardah Cosmetic on their Lipstick Products which is the object of this research, is to be able to increase its competitiveness and market share in cosmetic products in Indonesia.]]>
<![CDATA[PENINGKATAN PANGSA PASAR RESTORAN TRADISIONAL INDONESIA MELALUI BEHAVIORAL INTENTION ]]>
<![CDATA[DANTI, DELFI DAYSASTRI]]>;
<![CDATA[SUTRISNO, NUNO]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v3i4.2337
<![CDATA[The purpose of this study was to determine the effect of Service Quality, Perceived Value, and Customer Satisfaction on Behavioral Intention of Sederhana Restaurant Consumers in Bekasi City. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 146 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Service Quality, Perceived Value, and Customer Satisfaction have an influence on Behavioral Intention. This research is expected to provide input or suggestions to Restaurant in Indonesia, especially Sederhana Restaurant which is the object of this research, is to be able to increase its competitiveness and market share in the food and beverage industry in Indonesia.]]>
<![CDATA[PENINGKATAN PANGSAPASAR PERUSAHAAN RITEL MELALUI CUSTOMER SATISFCATION ]]>
<![CDATA[ANSWAN, YASSAR]]>;
<![CDATA[SUTRISNO, NUNO]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v3i4.2338
<![CDATA[The purpose of this study was to determine the effect of Emotional Support, Instrumental Support, Informational Support and Appraisal Support on Customer Satisfaction of Lotte Mart customers in DKI Jakarta. The population used in this research is Lotte Mart customers who live in DKI Jakarta. The sample used was 147 respondents obtained using purposive sampling technique. The measurement of each variable in this study uses a 5-point Likert scale. The test tool for processing research data is using SPSS 25 software. The results of this study indicate that there is an influence of Emotional Support, Instrumental Support, and Appraisal Support on Customer Satisfaction for Lotte Mart customers in DKI Jakarta. While there is no influence between Informational Support on Customer Satisfaction.]]>
<![CDATA[PENINGKATAN PANGSA PASAR PERUSAHAAN MAKANAN CEPAT SAJI MELALUI CUSTOMER SATISFACTION ]]>
<![CDATA[Englysia, Irene]]>;
<![CDATA[Sutrisno, Nuno]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 3 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v3i3.2339
<![CDATA[The purpose of this study was to determine the effect of Food Quality, Service Quality, Physical Environment Quality, and Perceived Value on Customer Satisfaction for KFC customers in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a casual research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 138 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Food Quality, Service Quality, Physical Environment Quality, and Perceived Value have an influence on Customer Satisfaction. This research is expected to provide input or suggestions to fast food restaurant companies, especially Kentucky Fried Chicken (KFC) restaurants which is the object of this research, is to be able to increase its competitiveness and market share in fast food restaurants in Indonesia.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO USE GUNA MENINGKATAN PANGSA PASAR LAYANAN VIDEO STREAMING ]]>
<![CDATA[SYALOMIA, NAFTALI]]>;
<![CDATA[SUTRISNO, NUNO]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 2 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v4i2.2530
<![CDATA[The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Ritualized use and Instrumental Use toward Intention to Use on Netflix users in DKI Jakarta. This research used research method through a survey. Data analysis was carried out quantitatively and used a causal research design. Sample collected using Non-Probability Sampling with purposive sampling technique. The total sample used in this study was 147 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study has shown that Perceived Ease of Use, Perceived Usefulness, Ritualized use and Instrumental Use have an influence on Intention to Use. This research is expected to provide input or suggestions to video streaming service companies, especially Netflix, which is the object of this research, is to be able to increasing the market share of video streaming companies in Indonesia.]]>
<![CDATA[PENINGKATAN PANGSA PASAR PADA PERUSAHAAN BODY LOTION MELALUI BRAND LOYALTY ]]>
<![CDATA[Anita, Fitri]]>;
<![CDATA[Sutrisno, Nuno]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 1 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v4i1.2531
<![CDATA[This study tries to explain the effect of Brand Satisfcation through Emotional Brand Attachment and Brand Love on Brand Loyalty in Vaseline hand and body lotion users in Jakarta. The research design used is descriptive and causality research. Variables are measured using a 5 point Likert scale. This study uses primary data collected through questionnaires. Sampling in this study was purposive sampling using 231 respondents. This research data was processed using WarPLS SEM 8.0. The results of this study prove that Brand Satisfaction has an influence on Brand Loyalty through Emotional Brand Attachment and Brand Love. This research is expected to provide input or suggestions to hand and body lotion companies, especially the Vaseline company which is the object of this research, in order to increase market share in the hand and body lotion industry in Indonesia.]]>
<![CDATA[Elements That Contribute to Customer Satisfaction ]]>
<![CDATA[Danibrata, Aulia]]>;
<![CDATA[Sutrisno, Nuno]]>;
<![CDATA[Kusuma , Gabriel Adinda Vidya]]>
<![CDATA[ Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology ]]>
Publisher : <![CDATA[Politeknik Siber Cerdika Internasional ]]>
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DOI: 10.59261/jbt.v4i1.115
<![CDATA[The telecommunications business situation in Indonesia currently plays an essential role in the national economy. The rapid advancement of technology in Indonesia is increasing, which causes a high need for adequate telecommunication facilities. This telecommunications need aims to support ease in disseminating information and a tool for communicating from one place to another. The essence of this study is to determine the effect of brand trust, brand equity, and social media marketing on brand loyalty among Telkomsel users. The method used is descriptive quantitative and data collection using primary data in the form of a questionnaire. Respondents in this study were individuals who bought the products at least three times in a particular time. The respondents who were determined by the study were 203 sample people. The analysis technique used is Structural Equation Modeling. The results of this study indicate that brand trust and equity affect brand loyalty, while social media marketing has no effect on brand loyalty. As well as with the outbreak of the COVID-19 virus, the spread is only through online surveys, which are less efficient because they need to interact directly with respondents. This study successfully obtained 214 respondents but only 203 valid or usable data.]]>
<![CDATA[Peningkatan Daya Saing Melalui Brand Loyalty Pada Persaingan Larutan Penyegar di Jakarta ]]>
<![CDATA[Saputra Wijaya, Adam]]>;
<![CDATA[Sutrisno, Nuno]]>
<![CDATA[ Media Bisnis Vol. 16 No. 2 (2024): Media Bisnis ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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<![CDATA[The purpose of this study is to analyze and test whether factors such as brand image, brand impact, brand value, and brand satisfaction can affect brand loyalty of Larutan Panas Dalam Cap Badak customers in DKI Jakarta. This research design uses descriptive and causality research, measuring each variable using a 5 point Likert scale. This research uses primary and secondary data and collects data through questionnaires. The research sample was obtained through a purposive sampling method and 110 respondents were obtained. Data analysis was carried out using multiple linear regression with IBM SPSS 25 statistical test tools. The findings show that brand image, brand impact, brand value and brand satisfaction have an effect on brand loyalty to Larutan Panas Dalam Cap Badak customers in DKI Jakarta. This research is intended to provide guidance or input for companies that specialize in pharmaceuticals, specifically PT Sinde Budi Sentosa or Cap Badak, the focus of this research is to enhance the competitiveness of these companies in the pharmaceutical industry of Indonesia.]]>
<![CDATA[THE INFLUENCE OF CUSTOMER LOYALTY ON INCREASING THE MARKET SHARE OF BANKING INDUSTRY ]]>
<![CDATA[PHE, CIA]]>;
<![CDATA[SUTRISNO, NUNO]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/ejmtsm.v4i3.2668
<![CDATA[This research was conducted with the aim of determining the influence of Customer Knowledge, Customer Orientation, Customer Advocacy, and Customer Engagement on Customer Loyalty among Bank Mandiri Savings customers in Jakarta. The data collection technique used in this research was through a survey. Data analysis uses quantitative research and uses a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where each variable measurement uses a 5 point Likert scale. This research uses primary data, where all sample data obtained through distributing questionnaires totaled 142 respondents and the data obtained will be processed using SPSS 25 (Statistical Program for Social Science) software. The data analysis method used in this research is multiple linear regression. It is hoped that this research can provide input to banking companies, especially Bank Mandiri, which is the object of this research, so that they can increase their market share in the banking industry in Indonesia]]>
