E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol. 4 No. 2 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN SMARTPHONE SAMSUNG SECARA ONLINE

SILVYA, MEGA (Unknown)
GULO, YUPITER (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to find out and analyze whether there is an influence of price, quality, security and trust on interest in purchasing Samsung smartphones online in DKI Jakarta. The sample in this study was 202 respondents. The form of research used in this research is descriptive and causality research. This research uses a purposive sampling technique. The data collection method was carried out by distributing questionnaires using a Likert scale. The analysis technique used is multiple linear regression analysis. Data processing from questionnaire results uses statistical data processing tools. Based on the results of hypothesis testing data analysis in this study, it shows that price, quality, security and trust influence interest in purchasing Samsung smartphones online in DKI Jakarta.

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...