International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T

FACTORS INFLUENCING CONSUMER DECISIONS IN USING HONDA BRAND MOTORCYCLES (Case Study on Students of The Faculty of Economics Management of Universitas Pembangunan Panca Budi)

Dewi Nur Aini (Unknown)
Dewi Nurmasari Pane (Unknown)
Sakdiah (Unknown)
Lissia Salsabila (Unknown)
Muhammad Miftahul Khoiri (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

This research aims to test and know clearly how the effect of consumer motivation and quality perception on consumer decision to use Honda Motor Cycle. This research used quantitative methods that involved 60 respondents. The data was collected using questionnaires division. Data were analyzed using a statistical formula, namely by using multiple regression analysis of the processing performed by SPSS Version 16. The result of quantitative analysis showed motivation consumer and quality perception have significant influence on consumer decision to use Honda Motor Cycle

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Journal Info
International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Website

Abbrev

IHERT

Publisher

Universitas Efarina

Subject

Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Description

International Conference on Health Science, Green Economics, Educational Review and Technology is an annual routine conference held by Efarina University as a forum for scientists around the world to make scientific contributions in the fields of Health Science, Green Economics, Educational Review ...