International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health

“THE INFLUENCE OF PROMOTIONS AND PRODUCT PRICING ON PURCHASING DECISIONS FOR EMINA PRODUCTS IN BIREUEN REGENCY”

Ovi Satria (Unknown)
Niswatul Khaira (Unknown)
Khaira Maulida (Unknown)
Nia Maulina (Unknown)
Sri Yanna (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This study investigates the impact of promotional strategies and pricing on consumer purchasing decisions for Emina products in Bireuen Regency. The research aims to identify how these factors influence consumer behavior and their decision-making process regarding beauty and skincare products.

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Journal Info
International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Website

Abbrev

IHERT

Publisher

Universitas Efarina

Subject

Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Description

International Conference on Health Science, Green Economics, Educational Review and Technology is an annual routine conference held by Efarina University as a forum for scientists around the world to make scientific contributions in the fields of Health Science, Green Economics, Educational Review ...