Balanca : Jurnal Ekonomi dan Bisnis Islam
Vol 6 No 1 (2024): Balanca: Jurnal Ekonomi dan Bisnis Islam

Analisis SWOT terhadap Penerapan Marketing Mix 7P dalam Peningkatan Penjualan PT. Hanin Wisata Semesta

Syarifah, Tsaniyatas (Unknown)
Zamrodul Ardina (Unknown)
Saqofa Nabilah Aini (Unknown)

Article Info

Publish Date
13 Aug 2024

Abstract

This research aims to analyze the 7P marketing mix strategy at PT. Hanin Wisata Semesta using SWOT analysis. SWOT analysis is used to find the strengths, weaknesses, opportunities, and threats of the Hanin Travel company. SWOT analysis is carried out on each 7P marketing mix variable in the company. The results of this research are that the 7P marketing mix strategy has an impact on increasing or decreasing sales at PT. Hanin Wisata Semesta. From the results of the SWOT analysis, PT. Hanin Wisata Semesta must make improvements according to the location of the error so that the sales value increases further.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Balanca : Jurnal Ekonomi dan Bisnis Islam
Website

Abbrev

balanca

Publisher

Institut Agama Islam Negeri Parepare

Subject

Economics, Econometrics & Finance

Description

Islamic Management, Islamic Banking, Islamic Marketing, Islamic Human Resources, Islamic Finance, Islamic Accounting, Islamic Microfinance, Zakah, Waqf, Philantrophy, Poverty Alleviation, Islamic Public Finance, Maqasid al-Shariah, ShariahIssues, Sukuk, Islamic Capital Markets, Insurance and ...