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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Ekonomi Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Manajemen dan Inovasi (MANOVA) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Balanca : Jurnal Ekonomi dan Bisnis Islam Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Jurnal Ilmiah Ekonomika & Sains Investama : Jurnal Ekonomi dan Bisnis EKOBIS SYARIAH ASNAF
Aini, Saqofa Nabilah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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PENGARUH KUALITAS PENDAPAT, KREDIBILITAS SUMBER, DAN INFORMASI DUA SISI PADA KEGUNAAN INFORMASI EWOM TERHADAP NIAT PEMBELIAN KONSUMEN DI MEDIA SOSIAL Saqofa Nabilah Aini
Kompetensi (Competence : Journal of Management Studies) Vol 16, No 1 (2022): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v16i1.14246

Abstract

ABSTRAKMedia sosial telah menciptakan peluang bagi penggunanya untuk saling berkomunikasi atau biasa disebut EWOM.  Pengguna bisa mendiskusikan produk dan  merek dengan teman dan kenalan mereka di media sosial. Tujuan dari penelitian ini adalah untuk menguji pengaruh komunikasi melalui media sosial pada niat pembelian konsumen. Model penelitian ini dikembangkan dari teori model adopsi informasi. Penelitian ini menguji apakah kualitas pendapat, kredibilitas sumber, informasi dua sisi berpengaruh pada kegunaan informasi EWOM. Selanjutnya, juga menguji pengaruh kegunaan informasi EWOM pada niat pembelian konsumen. Sampel dalam penelitian ini berjumlah 235 responden di seluruh Indonesia yang diperoleh dengan menggunakan survei secara daring. Responden dalam penelitian ini adalah pengguna media sosial Penelitian ini menggunakan analisis regresi berganda serta analisis regresi sederhana. Hasil penelitian menunjukkan bahwa kredibilitas sumber da informasi dua sisi, berpengaruh positif dan signifikan pada kegunaan informasi EWOM. Sedangkan, kualitas pendapat tidak berpengaruh terhadap kegunaan informasi EWOM. Variabel kegunaan informasi EWOM berpengaruh positif dan signifikan pada niat pembelian konsumen. Penelitian ini mengidentifikasi pentingnya kegunaan informasi EWOM dan memberikan saran bahwa pesan EWOM melalui media sosial adalah sumber informasi yang dapat dipercaya oleh konsumen. Kata Kunci: Kualitas pendapat, kredibilitas sumber, informasi dua sisi, kegunaan informasi EWOM, niat pembelian, media socialSocial media has created opportunities for users to communicate with each other or commonly known as EWOM. Users can discuss products and brands with their friends and acquaintances on social media. The purpose of this study was to examine the effect of communication through social media on consumer purchase intentions. This research model was developed from the theory of information adoption model. This study examines whether opinion quality, source credibility, two-sided information affect the usefulness of EWOM information. Furthermore, it also examines the effect of the usefulness of EWOM information on consumers' purchase intentions. The sample in this study amounted to 235 respondents throughout Indonesia which was obtained using an online survey. Respondents in this study were social media users. This study used multiple regression analysis and simple regression analysis. The results showed that the credibility of the source and the two-sided information, had a positive and significant effect on the usefulness of EWOM information. Meanwhile, the quality of opinion has no effect on the usefulness of EWOM information. EWOM information usefulness variable has a positive and significant effect on consumer purchase intentions. This study identifies the importance of using EWOM information and suggests that EWOM messages via social media are a reliable source of information for consumers. Keywords: Quality of opinion, source credibility, two-sided information, usefulness of EWOM information, purchase intention, social media
ANALISIS DOMINASI AKAD IJARAH DALAM OBLIGASI SYARIAH DI INDONESIA Luqita Romaisyah; Saqofa Nabilah Aini; Riska Agustin
Kompetensi (Competence : Journal of Management Studies) Vol 17, No 1 (2023): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v17i1.19082

Abstract

Islamic bonds (sukuk) are proof of ownership of tangible assets or investment activities, which funds obtained from the issuance of Islamic bonds are used for purposes in accordance with sharia principles. In Indonesia, there are three types of outstanding Islamic bonds, namely Islamic bonds with ijarah, mudharabah, and wakalah contracts. Among the three types of contracts, ijarah contracts dominate the outstanding Islamic bonds in Indonesia. This study uses qualitative methods with literature study techniques to analyze the causes of ijarah contracts becoming a favorite for issuers and investors, thus dominating the outstanding Islamic bonds in Indonesia. Profits (return) in the form of rental payment (ujroh) with a fixed amount in each period, are the advantages of ijarah Islamic bonds, because they can guarantee certainty of profits received in each period, in any conditions. In addition, the amount of profit that is known at the beginning of the issuance of Islamic bonds, makes it easier for issuers to manage funds originating from the issuance of ijarah Islamic bonds. In essence, ijarah Islamic bonds are more identical and similar to conventional bonds, but there is an underlying asset that makes this transaction halal and does not contain usury. Ijarah Islamic bonds can be an interesting option for risk averse investors who wish to invest in a halal manner.
Analysis of the Digital Marketing Mix on the Mikhayla_Shop Account Reviewed from the Perspective of Islamic Business Ethics: Analisis Digital Marketing Mix pada akun Mikhayla_Shop ditinjau dari perspektif Etika Bisnis Islam Saqofa Nabilah Aini; Luqita Romaisyah; Riska Agustin
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 13 No. 2 (2023): El-Qist
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2023.13.2.144-157

Abstract

This study aims to analyze the form of the digital marketing mix through social media on the Instagram account mikhayla_shop in terms of Islamic Business Ethics. The formulation of the problem in the study is how the digital marketing mix through social media studies on the Instagram account mikhayla_shop is viewed from an Islamic perspective?;. This study uses qualitative research methods with a descriptive approach. Primary data sources come from interviews, observations, and document studies with owners and employees of the Mikhayla shop. At the same time, the secondary data sources come from books, information sources, archives, and official personal documents. Structured interviews and indirect observation are the techniques of data collection. The results showed that Mikayla shop's digital marketing mix through social media is based on Islamic Business Ethics.
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
Analisis SWOT terhadap Penerapan Marketing Mix 7P dalam Peningkatan Penjualan PT. Hanin Wisata Semesta Syarifah, Tsaniyatas; Zamrodul Ardina; Saqofa Nabilah Aini
Balanca : Jurnal Ekonomi dan Bisnis Islam Vol 6 No 1 (2024): Balanca: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/balanca.v6i1.9553

Abstract

This research aims to analyze the 7P marketing mix strategy at PT. Hanin Wisata Semesta using SWOT analysis. SWOT analysis is used to find the strengths, weaknesses, opportunities, and threats of the Hanin Travel company. SWOT analysis is carried out on each 7P marketing mix variable in the company. The results of this research are that the 7P marketing mix strategy has an impact on increasing or decreasing sales at PT. Hanin Wisata Semesta. From the results of the SWOT analysis, PT. Hanin Wisata Semesta must make improvements according to the location of the error so that the sales value increases further.
Analisis Studi Kelayakan Pengembangan Bisnis dalam Keputusan Ekspansi: (Studi Kasus Batik Lochatara Kediri) Agustin, Riska; Aini, Saqofa Nabilah; Romaisyah, Luqita; Lestari, Sekar Rizky Margi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2110

Abstract

MSMEs which are growing rapidly in Indonesia play a role in economic growth and job creation, one of the sectors is the batik craft industry. In Kediri Regency, Lochatara Batik is a growing MSME and plans to expand its products and market share. Before carrying out expansion, it is necessary to carry out a business feasibility study analysis to find out whether the expansion plan is feasible or not. This research aims to analyze aspects in the Lochatara Batik business feasibility study related to the expansion plans that will be carried out. A descriptive qualitative method using observation, interviews and documentation of the owners and employees of Batik Lochatara was carried out in this research method. The results, according to legal aspects, market and marketing aspects, financial aspects, technical or operational aspects, management and organizational aspects, economic and social aspects as well as environmental impact aspects, the business and expansion planned by Batik Lochatara were declared feasible to carry out. The results of this analysis can also be used as a reference for company owners to identify and minimize obstacles and risks that arise in the business in the future.
Antecedents of Usefulness of Electronic Word of Mouth (E-WOM) Information on Consumer’s Purchase Intention Aini, Saqofa Nabilah; Nugroho, Sahid Susilo
Ekonomi Bisnis Ekonomi Bisnis, Volume 26, No.3, November 2021
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v26i3p129-139

Abstract

This study examines the effect of communication through social media (electronic word of mouth) on consumer’s purchase intentions. This research model was developed from the theory of information adoption model. The study was conducted by quantitative approach through survey method. The data collection process is done online, with the sample size reaching 240 respondents. The data analysis method used to test the relationship between variables in this study is regression analysis. The study findings show that source credibility, source perceptions, two-sided information, and information ratings positively and significantly impact the usefulness of electronic word-of-mouth information. In comparison, the argument quality does not affect the usefulness of electronic word-of-mouth information. The usage variable of the information of active viral influence has a positive and significant effect on the adoption information of electronics word-of-mouth, which has a positive and significant effect on consumer purchase intentions.
Pengambangan Budidaya Jamur Tiram Untuk Mendorong Keberlanjutan Program Ekonomi Kreatif Dan Pemberdayaan Masyarakat di LAZNAS BAITULMAAL MUAMALAT Nadhatus, Auliya'; Rinjanik, Nadhatus Dwi Ayu; Aini, Saqofa Nabilah
ASNAF : Journal of Economic Welfare, Philantrophy, Zakat and Waqf Vol 3 No 2 (2024): Vol 3, No 2 (2024)
Publisher : Prodi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/asnaf.v3i2.8563

Abstract

Hasil dari penelitian menunjukkan bahwa Program ini masih pertama kali dilakukan, sehingga masih butuh pendampingan dari LAZNAS Baitulmaal Muamalat untuk mengawali program budidaya jamur tiram. Proses dari kegiatan budidaya jamur tiram dimulai dari pembuatan media jamur, pembibitan, dan sampai ke pengolahannya. Penelitian ini menggunakan pendekatan kualitatif, yang dimana pengumpulan datanya menggunakan metode wawancara dan observasi, mengumpulkan referensi berupa bahan bacaan seperti buku dan artikel jurnal. Penelitian ini bertujuan untuk meningkatkan produktivitas sektor ekonomi kreatif dan pengembangan masyarakat di daerah Benowo Surabaya, sehingga nanti akan menjadi kelompok Usaha Mikro Kecil dan Menengah (UMKM).
Peran Minat Beli dalam Memediasi Hubungan Flash Sale dan Voucher Diskon Terhadap Keputusan Pembelian Produk Fashion di Marketplace Shopee Aini, Saqofa Nabilah
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 6 No. 2 (2024): (September 2024)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v6i2.657

Abstract

Penelitian ini berjudul "Peran Minat Beli dalam Memediasi Hubungan antara Flash Sale dan Voucher Diskon terhadap Keputusan Pembelian Produk Fashion di Marketplace Shopee" bertujuan untuk menilai sejauh mana strategi perusahaan, khususnya flash sale dan voucher diskon, mempengaruhi minat beli konsumen yang akhirnya mengarah pada keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sebanyak 200 responden dipilih melalui purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa flash sale dan voucher diskon memiliki dampak positif dan signifikan terhadap keputusan pembelian. Selain itu, variabel mediasi (minat beli) berperan sebagai mediator penuh dalam hubungan ini. Penelitian ini merekomendasikan agar perusahaan secara konsisten mempromosikan melalui flash sale, meningkatkan ketersediaan voucher diskon, dan memberikan informasi produk yang tepat waktu, seperti pengiriman gratis dan diskon selama promosi, untuk merangsang minat beli konsumen dan mendorong keputusan pembelian.
PENERAPAN CHANGE, COMPETITOR, CUSTOMERS , COMPANY PADA PT WADJA INTI MULIA DITINJAU DARI PERESPEKTIF PEMASARAN SYARIAH Kusuma, Ahmad Arul Ade; Aini, Saqofa Nabilah
Investama : Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2024): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investama.v10i2.1793

Abstract

This study aims to determine the 4-C Diamond strategy at PT Wadja Inti Mulia in terms of sharia marketing perspective. The main focus of this research is how the Change, Competitor, Customers, Company applied by PT Wadja Inti Mulia is inaccordance with the trading method of the Prophet Muhammad SAW (siddiq,amanah, fathanah, tabligh). The method used in this research is a qualitative approach, by conducting interviews and observations. To test the validity of the data, researchers used source triangulation techniques which will then be drawn conclusions. The results of this study indicate that the 4C-Diamond strategy implemented by PT Wadja Inti Mulia is appropriate in the perspective of Islamic economics, namely based on the way of trading the Prophet Muhammad SAW. Change and competitors, in accordance with the prophet's traits of siddiq andfathanah who implement marketing activities honestly and compete fairly and intelligently in decision making and conduct regular market research. Customer and company, in accordance with the nature of the prophet, namely amanah and tabligh, where the company is highly trusted by consumers and conveys productswell and clearly both within company management and to consumers.
Co-Authors Afifah, Istiqomatul agustin, riska Alannawa, Sonia Rosta Khoirun Nisaa, Khoirun Kusuma, Ahmad Arul Ade Lestari, Sekar Rizky Margi Nadhatus, Auliya' Prayoga, Achmad Rian Agung Rahmawati, Aisha Rinjanik, Nadhatus Dwi Ayu Riska Agustin Romaisyah, Luqita Sahid Susilo Nugroho Sulis Setyowati, Sulis Syaffa, Firdaus Syarifah, Tsaniyatas Tsaqiffi, Najih Verizka, Meyda Ayu Zamrodul Ardina