Urecol Journal. Part B: Economics and Business
Vol. 3 No. 1 (2023): January-June

The Effect of Brand Image, Price and Social Media Marketing on Chatime Product Purchasing Decisions

Darmadi, Ravindra Ardiana (Unknown)
Norzianawati, Aishah (Unknown)
Anisa, Friztina (Unknown)
Uliyah, Ida (Unknown)

Article Info

Publish Date
24 Jun 2024

Abstract

This study aims to test the effect of brand image, price and social media marketing on purchasing decisions. The sample for this research is the public who have made purchases at Chatime. The sampling method used purposive sampling with a total sample of 115 respondents. The analytical tool used is multiple linear regression. The results of this study show that brand image, price and social media marketing have no effect on purchasing decision made by customer.

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Journal Info
Urecol Journal. Part B: Economics and Business
Website

Abbrev

ujeb

Publisher

Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Subject

Economics, Econometrics & Finance Social Sciences

Description

Urecol Journal. Part B: Economics and Business is a peer-reviewed journal published by Konsorsium LPPM Perguruan Tinggi Muhammadiyah Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY. This scientific journal specifically discusses the findings, new methods, and research experiences in economics ...