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All Journal EL-MUHASABA Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium
Anisa, Friztina
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Effect of Brand Image, Price and Social Media Marketing on Chatime Product Purchasing Decisions Darmadi, Ravindra Ardiana; Norzianawati, Aishah; Anisa, Friztina; Uliyah, Ida
Urecol Journal. Part B: Economics and Business Vol. 3 No. 1 (2023): January-June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.240

Abstract

This study aims to test the effect of brand image, price and social media marketing on purchasing decisions. The sample for this research is the public who have made purchases at Chatime. The sampling method used purposive sampling with a total sample of 115 respondents. The analytical tool used is multiple linear regression. The results of this study show that brand image, price and social media marketing have no effect on purchasing decision made by customer.
Analisis Determinan Pencegahan Fraud Pengelolaan Dana Desa dengan Moralitas sebagai Moderasi Putri, Hanah Ladhinah; Yuliani, Nur Laila; Mranani, Muji; Anisa, Friztina
EL MUHASABA: Jurnal Akuntansi (e-Journal) Vol 15, No 1 (2024): EL MUHASABA
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/em.v15i1.21344

Abstract

Purpose: This study aims to test empirically and analyze the effect of competence, internal control systems, religiosity, and whistleblowing on fraud prevention in managing village funds with morality as a moderating variable. Method: The research sample was village officials in Secang District, Magelang Regency using the purposive sampling method and obtained 78 respondents, while for testing the hypothesis using moderated regression analysis. Results: The results showed that competence had a positive effect on fraud prevention in managing village funds and religiosity had a negative effect on fraud prevention in managing village funds. Meanwhile, the internal control system and whistleblowing have no effect on fraud prevention in managing village funds. Morality strengthens the influence of religiosity on fraud prevention while morality weakens the influence of competence on fraud prevention in village fund management. However, morality does not moderate the influence of internal control system variables and whistleblowing on the prevention of village fund management fraud. Implications: This research is expected to add to knowledge, insight, and empirical evidence and can be a reference for further research on fraud prevention in village fund management. In addition, it is hoped that this will provide additional information and input to encourage the Village Government to improve fraud prevention in managing village funds Novelty: This research builds on previous research by adding a whistleblowing variable which is expected to improve performance and prevent fraud.
Analisis Penggunaan Media Sosial Bagi UKM dan Dampaknya Terhadap Kinerja Purwantini, Anissa Hakim; Anisa, Friztina
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Era globalisasi menjadi tantangan bagi UKM untuk terus bertahandan memiliki keunggulan bersaing.Perkembangan teknologi informasiterutama media sosial menawarkan berbagai manfaat bagi UKM,diantaranya meningkatkan pangsa pasar, penjualan, dan menjalinhubungan dengan pelanggan.Penelitian ini mengkaji motivasipenggunaan media sosial bagi UKM dan menganalisis dampaknyaterhadap kinerja UKM.Metode surveidengan teknik conveniencesampling digunakan untuk pengumpulan data. Kuesioner disebarkankepada pelaku UKM yang telah menggunakan media sosial facebookdan instagram. Berdasarkan analisis dengan SEM-PLS, penelitian inimenemukan bukti empiris bahwa interaktivitas, efektivitas biaya dankompatibilitas merupakan faktor yang memotivasi UKM untukmenggunakan media sosial.Lebih lanjut, penggunaan media sosialbagi UKM memiliki pengaruh positif terhadap kinerja UKM yaitukinerja pelayanan pelanggan, penjualan, pemasaran dan operasiinternal.
Co-Authors Darmadi, Ravindra Ardiana Muji Mranani Norzianawati, Aishah Nur Laila Yuliani Purwantini, Anissa Hakim Putri, Hanah Ladhinah Uliyah, Ida