E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01

Pengaruh Kemudahan, Gaya Hidup Dan Literasi Keuangan Terhadap Keputusan Penggunaan Shopee Paylater Pada Kecamatan Kepanjen

Zaki, Muhammad Firdaus (Unknown)
Basalamah, Muhammad Ridwan (Unknown)
Wahyuningtyas, Nanik (Unknown)



Article Info

Publish Date
09 Jul 2024

Abstract

Abstract This study seeks to assess how Ease of Use, Lifestyle, and Financial Literacy impact the decision-making process regarding the adoption of Shopee Paylater in the Kepanjen District. With a sample size of 80 respondents determined through Malhotra's formula, data collection involved distributing questionnaires to residents of Kepanjen District selected via purposive sampling. SPSS version 29 was utilized for data analysis, incorporating validity, reliability, normality, and classical assumption tests, along with multiple linear regression analysis, F-tests, T-tests, and coefficient of determination (R2) tests. The findings of this investigation reveal that Ease of Use, Lifestyle, and Financial Literacy significantly and positively influence Usage Decisions. Keywords: Ease of Use, Lifestyle, Financial Literacy, and Usage Decision

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...