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Wahyuningtyas, Nanik
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Pengaruh Online Advertising, Brand Image Dan Price Terhadap Keputusan Pembelian Pada Produk Skincare The Originote (Studi Kasus Pada Mahasiswa Ekonomi Bisnis UNISMA) Anggarani, Huwaina Tryas; Wahono, Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of online advertising, brand image and price on purchasing decisions. The population in this study were Business Economics students at the Islamic University of Malang. This research uses a quantitative type of research, with a sampling method using a purposive sampling technique which is used based on certain criteria using a questionnaire distributed to 97 respondents. This research method uses multiple linear regression analysis with the SPSS 25 analysis tool. With the results of the multiple linear regression test, online advertising and brand image have a positive effect on purchasing decisions, while price has a negative effect on purchasing decisions. Based on the results of the hypothesis test, it is known that simultaneously online advertising, brand image and price have a significant influence on purchasing decisions, partially online advertising, brand image and price have a significant influence on purchasing decisions. Keywords: Online Advertising, Brand Image, Price, Purchasing Decisions
Pengaruh Brand Awareness, Brand Images Dan Perceived Quality Terhadap Loyalitas Pelanggan (Studi Pada Mahasiswi Kota Malang yang melakukan Pembelian di Clodia Outfit) Sulyantri, Sulfy; Mustapita, Arini Fitria; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the simultaneous or partial influence of Brand Awareness, Brand Images, and Perceived Quality on Customer Loyalty at Clodia Outfit. This type of research uses a quantitative approach method. The population in this study were female students from Malang City. Determining the sample in this research was carried out using a purposive sampling technique, namely a technique for selecting samples based on the special characteristics of the sample. Researchers will later take samples from Malang City students who made purchases at Clodia Outfit more than once. Simultaneously and partially, Brand Awareness, Brand Images, and Perceived Quality have a significant effect on Customer Loyalty among female students in Malang City. Keywords: Brand Awareness, Brand Images, Perceived Quality dan Customer Loyalty
Pengaruh Lifestyle, Brand Equity Dan Social Media Marketing Terhadap Keputusan Pembelian Pakaian Bekas Yang Tersebar Di Kecamatan Lowokwaru Kota Malang Murtadho, Naufal Alit; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was also applied to analyze the influence of Lifestyle, Brand Equity and Social Media Marketing on purchasing decisions for used clothing spread across Lowokwaru Village, Malang City. This research uses quantitative techniques. The population is students in Malang City. The information collection model uses a questionnaire distribution procedure. The sample in this finding used purposive sampling with the Lemeshow formula, totaling 100 respondents among students in Malang City. The variables in this research are Lifestyle (X1), Brand Equity (X2), Social Media Marketing (X3) and Purchase Decisions (Y). The analysis methods used include instrument testing (validity test and reliability test), normality test, classical assumption test, multiple linear regression analysis test, hypothesis test, and coefficient of determination test with the help of SPSS. Several things were found, namely 1. Simultaneously or together, Lifestyle items (X1), Brand Equity (X2) and Social Media Marketing (X3) had a positive and significant influence on Purchasing Decisions (Y). 2. Lifestyle items (X1) have a positive and significant influence on purchasing decisions (Y). 3. Brand Equity Items (X2) have a positive and significant influence on Purchasing Decisions (Y). 4. Social Media Marketing items (X3) have a positive and significant effect on Purchasing Decisions (Y). Keywords: Lifestyle, Brand Equity, Social Media Marketing and Purchase Decision
Pengaruh Kemudahan, Gaya Hidup Dan Literasi Keuangan Terhadap Keputusan Penggunaan Shopee Paylater Pada Kecamatan Kepanjen Zaki, Muhammad Firdaus; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study seeks to assess how Ease of Use, Lifestyle, and Financial Literacy impact the decision-making process regarding the adoption of Shopee Paylater in the Kepanjen District. With a sample size of 80 respondents determined through Malhotra's formula, data collection involved distributing questionnaires to residents of Kepanjen District selected via purposive sampling. SPSS version 29 was utilized for data analysis, incorporating validity, reliability, normality, and classical assumption tests, along with multiple linear regression analysis, F-tests, T-tests, and coefficient of determination (R2) tests. The findings of this investigation reveal that Ease of Use, Lifestyle, and Financial Literacy significantly and positively influence Usage Decisions. Keywords: Ease of Use, Lifestyle, Financial Literacy, and Usage Decision
Pengaruh Product Quality Brand Image Dan Promotion Terhadap Purchase Decision Studi Kasus Pada Umkm Kafe Cangkir Dampit Kec. Dampit, Kab. Malang Darmawan, Alvian; Wahono, Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out how much Product Quality, Brand Image, and Promotion Influence on Purchase Decision Case Study on Cangkir Dampit Cafe Dampit District, Malang Regency. The number of samples was determined using the Malhotra formula and the results were obtained as many as 85 respondents. The data was obtained by distributing questionnaires to buyers at the Cangkir Dampit Cafe which was selected by accidental sampling. The data analysis in this study uses SPSS version 25. The data testing techniques used in this study include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and determination coefficient test (R2). The results of this study show that Product Quality, Brand Image, and Promotion have a significant effect on Purchase Decision. Keywords: Purchase Decision, Product Quality, Brand Image ,Promotion
Pengaruh Brand Image, Brand Awareness Dan Viral Marketing Terhadap Keputusan Pembelian Pada Produk Somethinc (Studi Kasus Pada Mahasiswa di Kota Malang) Nur Rohmah, Febyana Jihan; Nurhidayah, Nurhidayah; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This research aims to examine how brand image, brand awareness, and viral marketing impact the purchasing choices of specific products among students residing in Malang. Utilizing the multiple linear regression technique, the research concentrates on explanatory investigation employing a quantitative approach. A sample of 85 participants was selected using the Malhotra formula. Data analysis was conducted through SPSS version 25 software, encompassing validity, reliability, normality, classical assumption, hypothesis, and determination coefficient (R2) tests. The findings reveal that collectively, brand image, brand awareness, and viral marketing significantly influence consumer purchasing decisions for Somethinc products among students in Malang City. Keywords: Brand Image, Brand Awareness, Viral Marketing, Purchace Decisions
Pengaruh Pemasaran Konten, Gaya Hidup Dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Pengguna Produk Suncreen Azarine Pada TikTok Dikota Malang Lowokwaru Wulandarii, Dewi; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Content Marketing, Lifestyle and Online Customer Reviews on purchasing decisions on TikTok Azarine sunscreen users in the city of Malang Lowokwaru. This research method uses quantitative research. The population in this study were consumers using Azarine sunscreen products in the city of Malang, Lowokwaru. Determining the sample size used the lameshow formula and obtained 96 respondents using a Likert scale. The data collection method uses questionnaires which are given online to respondents. The data analysis methods used in this research are instrument testing (validity test and reliability test), normality test, classical assumption test (multicolinearity test and heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test and coefficient of determination). using SPSS data processing. The results of this research partially show that the variables Content Marketing, Lifestyle And Online Customer Reviews have a significant influence on purchasing decisions. Keywords: Pemasaran Konten,, Gaya Hidup, Ulasan Pelanggan online dan keputusan pembelian 
Pengaruh Kepemimpinan Islami Dan Budaya Religiusitas Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Karyawan Sebagai Variabel Intervening Pada PT. Sidogiri Mitra Utama Kamtari, Gita Ade; Rizal, Mohammad; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This examine goals to decide and examine the impact of Islamic management and religious subculture on employee performance thru task pleasure as an intervening at PT. Sidogiri Mitra Utama. This studies is informal associative research the usage of a quantitative approach. The pattern of this observe used a saturated pattern, particularly eployees of PT. Sidogiri Mitra Utama as many as 73 personnel. gathering facts using a valid and dependable questionnaire. statistics analysis became accomplished the usage of more than one regression linier analysis. The end result of the take a look at found that : 1) Islamic leadership has enormous poor effect on employee overall performance. 2) lifestyle religiosity has a sizeable positive on worker overall performance. 3) Islamic leadership has a great bad impact on process pride. 4) Cultural religiosity has no considerable positive effect on job satisfaction. 6) Islamic management has a significant negative impact on worker performace via task pleasure as an intervening variable. 7) religious culture has a significant poor impact on worker overall performance thru activity satisfactionas an intervening variable.  Keywords: Islamic Leadership, Religious Subculture, Worker Performance, And Job  Delight.
Pengaruh Work Life Balance, Motivasi Dan Disiplin Kerja Terhadap Kinerja Driver Shopeefood Di Kota Malang (Studi Kasus Pada Driver Shopeefood Di Kota Malang) Mahendra, Mochamad Jaya; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This inquiry delves into how equilibrium between professional and personal life, inner drive, and adherence to work rules influence the effectiveness of ShopeeFood couriers in Malang. The subjects of this study are those couriers, with a selected group of 95 participants, chosen through a targeted sampling strategy. Data was gathered through a Google Form-based survey, and the analytical process was conducted using IBM SPSS. The findings reveal that, in combination, balance between work and life, motivation, and work discipline notably impact job performance. However, the individual effect of work-life balance and work discipline on performance appears negligible, whereas motivation stands out as a pivotal factor enhancing performance. Keywords: Work Life Balance, Motivasi, Disiplin Kerja, Kinerja. Shopeefood
Pengaruh Social Media Marketing, Ewom Dan Brand Experience Terhadap Keputusan Pembelian Skincare The Originote (Studi Kasus Pada Konsumen Lowokwaru, Kota Malang) Afifah, Lailia; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to test and analyze whether Social Media Marketing, Electronic word of mouth and Brand experience simultaneously influence the decision to purchase skincare that originates. The type of research used in this research is a survey with a quantitative approach. The population in this study is The Originote skincare consumers in Malang. Calculations show that the required sample size is 17 × 5, which is 85 respondents. The research uses multiple linear regression analysis using the SPSS 25 application. The research results show that there is a simultaneous influence between the variables Social Media Marketing (X1), E-WOM (X2) and Brand Experience (X3) on The Originote Skincare Purchase Decision (Case Study of Lowokwaru Consumers, Malang City). Keywords: Social Media Marketing, E-WOM, Brand Experience, and Purchase Decision
Co-Authors Achasia, Prima Nur Afifah, Lailia Ahmat Hidayat, Ahmat Alfian Budi Primanto Anggarani, Huwaina Tryas Anik Malikah Arini Fitria Mustapita Asyadi, Erda Dwi Ananda Azizah, Sovia Nur Balgista, Tiara Wildana Basalamah, Muhammad Ridwan Cahya Wulandari Darmawan, Alvian Dwi Nur Cahyono Dwiyani Sudaryanti Fanely Yane, Sultan Nuur Fanaul Akbar Harun Alrasyid Kafi, Jamaludin Kamtari, Gita Ade Khalikussabir, Khalikussabir Kirani, Mutiara Sylvi Lailatuz Zuhriyah Listi, Ike Ratna M. Agus Salim Al Fathoni Mahendra, Mochamad Jaya Maimun, Muhammad Maulana, Hurin Maulana, Ramadhani Dika Mohammad Rizal, Mohammad Monteha, Karisma Murtadho, Naufal Alit Mutiara, Sawidatul Nalurita, Iedilia Izza Neni, Neni Nisa, Khoirotun Nur Rohmah, Febyana Jihan Nurhidayah Nurhidayah Pardiman Pardiman Putri, Hernita Cahyani Dwi Ramadhani, Nuraulia Rizky Rois Arifin Salsabila, Firyal Hasna Siba, Fadila Hasna Siti Asiyah Soleha, Faridatus Sulyantri, Sulfy Wulandarii, Dewi Yuana, Marliya Ira Zailuis, Monica I’mal Zaki, Muhammad Firdaus