E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01

Pengaruh Komunikasi Pemasaran, Kualitas Pelayanan, Dan Kepuasan Konsumen Terhadap Volume Penjualan Pada UD. Sumber Mulya Desa Pancor Kabupaten Sumenep

Fasahri, Nuril Ramadhan (Unknown)
Basalamah, Muhammad Ridwan (Unknown)
Saraswati, Ety (Unknown)



Article Info

Publish Date
08 Jun 2024

Abstract

Abstract The aim of this research is to determine and analyze the influence of marketing communications, service quality and consumer satisfaction on sales volume at UD. Sumber Mulya Pancor Village, Sumenep Regency. The population in the study were UD customers. Sumber Mulya Pancor Village, Sumenep Regency. The approach method uses a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 100 respondents and using the SPSS analysis tool. The research results show that partially service quality and customer satisfaction have a significant effect on sales volume, while marketing communication does not have a significant effect on sales volume at UD. Sumber Mulya Pancor Village, Sumenep Regency. Keywords: Marketing Communications, Service Quality, Consumer Satisfaction, Sales Volume

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...