Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering
Vol 5, No 2 (2024): Jurnal SENOPATI Vol 5, No 2

Identifikasi Strategic Planning dengan Implementasi Metode SWOT dan BCS pada UMKM Mesthi Cafe

Deviyanti, I Gusti Ayu Sri (Unknown)
Fais, Moh. Ainul (Unknown)
Mohamad, Silvana (Unknown)
Widari, Nyoman Sri (Unknown)

Article Info

Publish Date
03 May 2024

Abstract

The development of MSMEs in Indonesia is very rapid, especially in the food business. Even so, there are also many people who are running a food business out of business because of the many competitors. Therefore, a solution is needed so that the food business continues to run. One way is to use the concept of strategic planning aspects from internal and external with the SWOT method, and conduct a performance appraisal of company executives to sharpen strategies and initiatives that can be achievedKeywords: BCS, Strategic Planning, SWOT

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Journal Info
Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering
Website

Abbrev

senopati

Publisher

Institut Teknologi Adhi Tama Surabaya

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

Description

Jurnal SENOPATI is published twice in a year, every April and September. The scope of jurnal SENOPATI can be seen below : 1. ERGONOMICS this subject is including physical ergonomics, cognitive ergonomics, human computer interaction, system engineering, human factor, risk and safety science 2. ...